iWatch ‘beyond the experimentation phase’ – team of 100 working on Apple device, report says

iwatchSpeculation of an Apple iWatch shows no sign of going away, with another prominent news source reporting that the Cupertino company does indeed have a wrist-based device of one form or another up its sleeve.

According to a Bloomberg report on Tuesday, the iWatch project is far from being some kind of part-time Blue Sky personal project. Apparently, “a team of about 100 product designers [is] working on a wristwatch-like device that may perform some of the computing tasks now handled by the iPhone and iPad.”

One hundred. That’s a lot of people and a lot of designing and certainly suggests that “Apple is beyond the experimentation phase in its development,” as Bloomberg puts it.

The project team reportedly comprises “managers, members of the marketing group and software and hardware engineers who previously worked on the iPhone and iPad.”

Bloomberg cites “two people familiar with the company’s plans” as its source, though of course they remain nameless.

Earlier this week both the New York Times and the Wall Street Journal published pieces suggesting the tech giant was in the midst of designing an iWatch. Bloomberg’s report goes one step further, however, naming two individuals it believes are directly associated with the project.

It says James Foster, Apple’s senior director of engineering, together with Achim Pantfoerder, who has a number of Apple patents to his name, are both key members of the development team.

“…and we’re calling it….iWatch”

With so many iWatch-related reports appearing in recent days – and from mainstream media outlets at that – is it now safe to assume that Apple’s next big thing is a little wristwatch?

Are you able to imagine Tim Cook at some future Apple event pulling up his sleeve and saying “…and we’re calling it….iWatch” with all the heartfelt passion and intensity with which Steve Jobs introduced the iPhone in 2007?

In his piece Why iWon’t buy Apple’s rumored smartwatch, DT’s Simon Hill sees it merely as “a device we think we want, but we don’t really need and won’t really use.” Could you see yourself laying down the cash for one?

[Image: Pavel Simeonov]

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