Why Audi’s new naming system won’t be coming to America anytime soon

Ronan Glon/Digital Trends
Audi introduced a brand-new naming system earlier this year that uses two-digit numbers to denote the amount of power under the driver’s right foot — regardless of whether the car consumes gasoline, diesel, electricity, natural gas, or hydrogen to move forward. Digital Trends can now confirm that the company’s American division will not adopt the new nomenclature.

Speaking at the launch of the brand-new A7 in Germany, a spokesperson for Audi of America explained the naming system (the A7 55 TFSI  is an example) makes a lot of sense in Europe, where the four-ring brand offers a wider portfolio of models that stretches all the way down into Mini territory. It also boasts a much larger palette of engines on the Old Continent than it does here.

For example, the 2.0-liter TDI engine is available with 122, 150, or 190 horsepower. The 2.0-liter TFSI ranges from 190 to 252 hp when it burns gasoline, and it’s rated at 170 hp when it runs on natural gas. That’s why a mere “2.0” emblem on the trunk lid is no longer sufficient to set the various models apart. Audi runs into the same issue with many of its smaller engines.

Its North American lineup is much more streamlined, so it’s considerably easier to differentiate the various models. The A6’s base engine is a 2.0-liter four-cylinder with 252 hp. Buyers who want more power are directed to a supercharged, 340-hp V6, not to a more powerful evolution of the turbo four. The standard A4 gets a 252-hp turbo four, the A4 ultra receives a 190-hp turbo four, and the S4 offers 354-hp from a 3.0-liter V6. It’s all a lot more straightforward than in Europe.

The company no longer sells diesels on our shores, and its CNG-powered, g-tron-badged models have never made the trip across the pond, so there’s no need to factor either into the equation. Audi won’t use the new naming system on its upcoming electric cars, either, although the company has confirmed the models will be offered with different power levels and battery pack sizes.

Hydrogen-powered models are a different story. Audi is in the early stages of developing a car powered by a hydrogen fuel cell, and selling it in the American market isn’t entirely out of the question. It’s still several years away from arriving in showrooms, so Audi of America has plenty of time to figure out whether to integrate fuel cells into its existing naming system, or whether to start from scratch.


Bentley Bentayga Speed surpasses Lamborghini Urus as world’s fastest SUV

The Bentley Bentayga Speed has wrested the title of world's fastest SUV from its cousin, the Lamborghini Urus. But the Bentley is just 1 mph faster than the Lamborghini. It requires 626 horsepower to achieve that top speed.

What is Wi-Fi 6? Here's a look at the next evolution of the wireless standard

We're exploring the new naming convention for wireless standards, how it affects the devices you buy, and what the upcoming Wi-Fi generation is changing for the better.

Volkswagen’s hot-rodded T-Roc R is ready to shred its tires to confetti

Volkswagen released a teaser sketch to preview a hot-rodded SUV named T-Roc R. Insiders suggest it will be closely related to the mighty Golf R, meaning it will pack a turbocharged, 2.0-liter four-cylinder engine rated at about 300…

Find the best, most stylish smartwatch for him this Valentine’s Day

Looking to buy a smartwatch for someone this Valentine's Day? If you're buying for a man, then here are our top picks out of the many available. We've selected them based on style and looks, rather than solely the technology inside.

The hottest of all Mini hatches is coming with a Batman-approved design

The Mini John Cooper Works GP concept first seen at the 2017 Frankfurt Motor Show will go into production in 2020, Mini has confirmed. The John Cooper Works GP is the ultimate performance version of the Mini Cooper.

Report: Amazon and General Motors may invest in electric pickup company Rivian

General Motors and Amazon may invest between $1 billion to $2 billion for minority stakes in U.S. startup Rivian, an all-electric truck company, Reuters reports. Rivian introduced the R1T pickup at the 2018 Los Angeles Auto show.

Ford F-150 recall: Fault could cause vehicle to downshift into first gear

Ford is recalling 1.48 million F-150 vehicles over a potential fault that could cause it to suddenly downshift into first gear. The automaker said it's currently aware of five accidents related to the issue.

Honda’s Urban EV is shaping up to be a high-tech, high-style electric city car

Honda will travel to the 2019 Geneva Auto Show to unveil a close-to-production prototype that previews an adorable, city-friendly electric car. The Urban EV will offer about 155 miles of range, and its interior is a tech lover's dream come…

Audi’s Geneva-bound Q4 E-Tron concept will give us a glimpse of the future

Audi has released a trio of teaser sketches to preview the Q4 E-Tron concept. Scheduled to make its debut at the 2019 Geneva Auto Show, the design study takes the form of an electric SUV with a muscular design and a tech-filled interior.

Tesla’s Dog Mode lets good Samaritans know that Fido’s A-OK

Tesla's latest over-the-air software update adds two features called Sentry Mode and Dog Mode. Sentry Mode records footage and alerts the owner if someone breaks in, while Dog Mode runs the A/C so owners can safely keep their dogs in their…

Rock out in the carpool lane with Singing Machine’s Carpool Karaoke microphone

Carpool Karaoke fans can count down the days till summer. That's when Singing Machine's Carpool Karaoke microphone will be available. Connect the Carpool Karaoke Mic to your car radio to make your next road trip a mobile karaoke party.
Emerging Tech

With CabinSense, cars will soon know who’s riding in them and respond accordingly

What if your car could know who's riding in it and customize the entertainment and safety options accordingly? That’s what's promised by the new CabinSense in-car Occupancy Monitoring System.

General Motors cycles into a new market with its first-ever ebikes

When General Motors launched a public campaign last year to name its new ebike brand, many wondered if Bikey McBikeface might win out. But it didn't. Instead, it's called Arīv, and the two bikes are up for pre-order this week.
Product Review

The 2020 Volvo V60 Cross Country is a do-it-all Swedish army knife

Volvo laced up its smallest station wagon in hiking clothes to create the V60 Cross Country. It's a lifted, all-wheel drive wagon that laughs at icy roads while coddling its occupants. We travel to Sweden to try it out.