Skip to main content

Looking for the ultimate off-roader? Get ready to write a big check

The Land Rover Defender started out as a simple, utilitarian vehicle, but a Florida-based outfit called East Coast Defenders has transformed it into something very different. Meet “Project Viper,” a tricked out Defender with a $285,000 price tag.

What makes this Defender worth Lamborghini money? For starters, it has some upgrades under the hood. While the Project Viper name might suggest a V10, this SUV actually has a General Motors-sourced, 6.2-liter LS3 V8, producing 430 horsepower. Power is sent to all four wheels through a six-speed automatic transmission.

Recommended Videos

Along with the engine, virtually every part of this Defender has been customized. It features upgraded Wilwood brakes, a stainless-steel fuel cell, beefed-up KAM axles with electronic locking differentials, King Off-Road Racing shocks, and a 2.0-inch Old Man Emu lift kit. Project Viper rides on 20-inch wheels shod with Nitto Mud Grappler tires.

Please enable Javascript to view this content

The modifications on the outside are just as extensive as the ones under the skin. Starting at the front, a tubular bumper houses a Warn winch, in the case the driver encounters any terrain the Defender can’t handle. The vehicle also gets an external roll cage, and LED spot lights and work lights. At the back, the spare tire is mounted on a swing-away carrier, to allow easier access to the cargo area.

The interior takes the Defender far away from its spartan origins. It sports leather seats, wireless phone charging, and a Kenwood head unit that incorporates a touchscreen, navigation, rearview camera feed, and Apple CarPlay and Android Auto.

East Coast Defenders has been building one-off custom Defenders since 2013. Project Viper was commissioned last year by a “renowned doctor,” according to the company, and is being held up as an example of East Coast Defenders’ handiwork. Project Viper is the first vehicle to come out of East Coast Defenders’ “Ultimate Vehicle Concept” division, which will produce 10 custom Defenders per year.

The Defender may be out of production, but enthusiasm for it is still strong. So despite its high price tag, East Coast Defenders probably won’t have any trouble filling its order slots. Because if you’re going to spend almost $300,000 on a car, why not buy one that you won’t have to worry about getting dirty?

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Volkswagen is pursuing the elusive entry-level EV with its ID. EVERY1 concept car
Volkswagen ID. EVERY1 concept car

Volkswagen is hoping to bring electric vehicles to the masses with its super affordable new EV concept. The ID. EVERY1 car will launch in Europe for just €20,000 (around $21,500) and could become the go-to entry-level vehicle for customers interested in EVs.

The small four-door hatchback was revealed as a concept car, with the production model  set for a launch in 2027. The EVERY1 will join another affordable model, the ID 2all, which will be launched next year for €25,000 ($27,000), and Volkswagen promises there will be up to nine new models revealed by 2027.

Read more
I sat in the Xiaomi SU7, here are 5 features that every car needs
Xiaomi SU7 Max SUV first look

I’ve spent almost two decades reviewing most facets of consumer technology, but I’ve never been a huge car guy. For many years, it represented a way to get from A to B, but electric cars have changed this.

The best electric cars solve many of my biggest complaints with a car, and some of the best cars are being made by brands I would never have expected. I’ve sat in Sony’s upcoming car, the AFEELA, and I love the immersive entertainment experience, but one of my primary concerns is the lack of a killer use case for many of these features.

Read more
Soon you’ll be able to enjoy Dolby Atmos Music in Cadillac EVs
A red Cadillac EV on a dark background with the Dolby and Cadillac emblems underneath.

Dolby Atmos is a pretty remarkable experience when heard within a properly tuned car cabin setup, as implemented by Rivian R1S and the Cadillac Optiq, in particular. Now, Dolby and Cadillac have announced that Atmos will be support across the entire line of Cadillac EVs -- which includes the Escalade IQL, Escalade IQ, Lyriq-V, Optiq (as we heard at CES), and Vistiq. Support will also extend into select 2025 models with an over-the-air update, although which are not a part of this announcement.

As we now seem to be spending more and more time in our cars (according to the Federal Highway Administration, Americans drive a staggering 3 trillion miles a year), having the best possible sound in our cars is even more desirable than in the past. As John Couling, Senior Vice President of Entertainment at Dolby Laboratories says, "Whether you are listening to music to pass the time on a long commute or sharing a special moment on a family road trip, music has the power to transform mundane moments into something remarkable." Chief Engineer at Cadillac, John Cockburn adds, "Together, [Cadillac and Dolby] are taking audio to new heights by ensuring the music experience stays true to the artist's original vision, delivering a sound experience that makes consumers feel like they are in the music studio with them."

Read more