Skip to main content
  1. Home
  2. Cars
  3. News

Looking for the ultimate off-roader? Get ready to write a big check

Add as a preferred source on Google

The Land Rover Defender started out as a simple, utilitarian vehicle, but a Florida-based outfit called East Coast Defenders has transformed it into something very different. Meet “Project Viper,” a tricked out Defender with a $285,000 price tag.

What makes this Defender worth Lamborghini money? For starters, it has some upgrades under the hood. While the Project Viper name might suggest a V10, this SUV actually has a General Motors-sourced, 6.2-liter LS3 V8, producing 430 horsepower. Power is sent to all four wheels through a six-speed automatic transmission.

Recommended Videos

Along with the engine, virtually every part of this Defender has been customized. It features upgraded Wilwood brakes, a stainless-steel fuel cell, beefed-up KAM axles with electronic locking differentials, King Off-Road Racing shocks, and a 2.0-inch Old Man Emu lift kit. Project Viper rides on 20-inch wheels shod with Nitto Mud Grappler tires.

The modifications on the outside are just as extensive as the ones under the skin. Starting at the front, a tubular bumper houses a Warn winch, in the case the driver encounters any terrain the Defender can’t handle. The vehicle also gets an external roll cage, and LED spot lights and work lights. At the back, the spare tire is mounted on a swing-away carrier, to allow easier access to the cargo area.

The interior takes the Defender far away from its spartan origins. It sports leather seats, wireless phone charging, and a Kenwood head unit that incorporates a touchscreen, navigation, rearview camera feed, and Apple CarPlay and Android Auto.

East Coast Defenders has been building one-off custom Defenders since 2013. Project Viper was commissioned last year by a “renowned doctor,” according to the company, and is being held up as an example of East Coast Defenders’ handiwork. Project Viper is the first vehicle to come out of East Coast Defenders’ “Ultimate Vehicle Concept” division, which will produce 10 custom Defenders per year.

The Defender may be out of production, but enthusiasm for it is still strong. So despite its high price tag, East Coast Defenders probably won’t have any trouble filling its order slots. Because if you’re going to spend almost $300,000 on a car, why not buy one that you won’t have to worry about getting dirty?

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
A new sodium battery posts wild four-minute charging numbers, but don’t expect it in an EV yet
The breakthrough could improve fast charging and battery life, but the study hasn’t demonstrated those results in a production-sized pack
EV Charger

A new sodium-metal battery has posted a charging number that makes today’s EVs look painfully slow. In laboratory testing, the cell operated at a 15C rate, equivalent to completing a charge or discharge in roughly four minutes.

That doesn’t mean researchers plugged in an electric car and watched it fill up before the driver finished buying coffee. The result came from a small experimental cell using a new quasi-solid electrolyte, while the larger pouch-cell prototype delivered far less dramatic performance.

Read more
The Apple Car may be dead, but it became the foundation of Apple Intelligence
A decade of work on a canceled car project reportedly laid the groundwork for Apple Intelligence.
Apple Intelligence in Apple Car

The Apple Car may have never left the garage, but it apparently gave birth to Apple's AI ambitions. According to Bloomberg's Mark Gurman, Apple's canceled autonomous vehicle project, one that consumed more than a decade of work and over $10 billion before being scrapped in 2024, ended up laying the technological foundation for Apple Intelligence. In a rather ironic twist, one of Apple's most expensive failures may also become one of its most important long-term investments.

The Apple Car forced Apple to think like an AI company

Read more
Volkswagen’s ID. Unyx 09 just leaked, and it’s the kind of EV I want to see in the US
VW's partnership with Xpeng is producing exactly what we hoped.
Bumper, Transportation, Vehicle

I've been watching Volkswagen's China lineup quietly get cooler for the past two years, but the ID. Unyx 09 might be the moment it finally gets exciting, not just for Chinese buyers, but for the rest of the world as well. 

Regulatory filings from China's Ministry of Industry and Information Technology, Batch 409, have exposed the full specs of the upcoming sedan ahead of its official launch later this year, and it looks nothing like any VW car I've seen before (via CarNewsChina).

Read more