Skip to main content
  1. Home
  2. Cars
  3. News

Execs say MINIs don’t have to be mini in size, and they’ll go bigger if buyers ask for it

Add as a preferred source on Google

BMW’s MINI division has been criticized over the past few years for launching models that are, well, not exactly mini in size. Each generation of the Cooper hatchback, the firm’s bread-and-butter model, has gotten gradually bigger, and company executives say that trend is set to continue.

“I’m not sure who set the traditional size limits for what a MINI should be? MINI doesn’t have to mean small in size. There are brand lines set by traditionalists and historic customers and I respect that, but at the same time the world moves on,” explained Sebastian Mackensen, the car maker’s outspoken senior vice president.

Recommended Videos

Currently, the biggest member of the family is the all-new Clubman, which is built on BMW’s UKL platform. It stretches roughly 166 inches long, 72 inches wide and 57 inches tall, but the carmaker has confirmed that it hasn’t ruled out going bigger. Ultimately, the decision will depend on how buyers feel about a not-so-mini model, not on what brand purists believe a MINI should or shouldn’t be.

The next big member of the MINI lineup will be the new Countryman. While the current model competes in the urban crossover segment, the company has recently hinted that its replacement will be a true, dyed-in-the-wool off-roader that will be capable of going far off the beaten path. Bigger and more rugged, the next Countryman will share its UKL platform with the aforementioned Clubman, and it will borrow styling cues from MINI’s Dakar-winning Countryman rally car.

At the smaller end of the spectrum, MINI is believed to be developing a brand new two-seater-roadster inspired by the remarkably well received Superleggera concept. The drop-top will lose the concept’s all-electric drivetrain and instead use gasoline-burning engines borrowed from the MINI parts bin, but it will retain the show car’s sleek, aerodynamic styling.

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
Ford finally pulls off the sub-$30K electric truck it promised years ago
Ford officially names its affordable electric pickup the Fathom, pricing it at $29,945 with a 300-mile range.
Ford Fathom screenshot from YouTube.

Ford's been teasing a genuinely affordable electric truck for what feels like forever, and after the initial few months, I stopped waiting for it, much less the less-than-$30,000 anticipated price. Turns out Ford didn't just hit that target; it beat it. 

What's even more interesting is that the truck finally has an official name to go with the price.

Read more
EVgo is bringing Tesla V4 Superchargers to its US charging network
EVgo and Tesla team up to bring 500kW charging to US cities.
evgo-tesla-partnership-v4-supercharger

Finding a fast charger for your electric vehicle could soon get a little easier. EVgo announced it will start installing hundreds of Tesla V4 Superchargers across major US cities, built under a license through Tesla's Supercharger for Business program.

This makes EVgo one of the first US networks to build Tesla's own charger design onto its stations, following a broader expansion that began with a $1.25 billion federal loan to add 7,500 new charging stalls nationwide.

Read more
Europe is reaping the benefits of an open market with a terrific $22K EV, while the US market stays boring 
The new Geely E2 undercuts many rivals while highlighting China's affordable EV momentum.
Transportation, Vehicle, Car

This is not the first time I’ve watched European or Chinese car shoppers, for that matter, get a chance to buy genuinely affordable EVs. Meanwhile, American buyers keep hearing and talking about higher starting prices and fewer features on the entry-level trim. 

Geely’s new compact electric hatchback costs 19,490 EUR in Belgium, or roughly $22,490, and is yet another example of the same. While the entry price is only available for a limited time, I'm talking about the overall package the automaker is offering. 

Read more