It was dead a few years ago, but now the midsize truck segment is quite lively indeed. The recently redesigned Toyota Tacoma, Chevrolet Colorado and GMC Canyon twins, and upcoming 2017 Honda Ridgeline are all competing for buyers carmakers didn’t seem to know existed even a short while ago.
Noticeably absent from the party is Ram, the Fiat Chrysler Automobiles brand that sells nothing but trucks. Ram hasn’t offered a midsize truck since the Dakota was discontinued in 2011, but now the brand sees an “opportunity” in that field again, Mike Manley, boss of both
Manley wouldn’t confirm a smaller Ram pickup, but said the model could generate sales both here and abroad. In the U.S., it could get
Bob Hegbloom, former head of Ram and now boss of
One of the main obstacles to a new Ram midsize truck might actually be internal. Jeep is expected to launch a Wrangler-based pickup truck in the near future that would be close in size to a potential smaller
On the other hand, FCA seems to have gone truck crazy with recent revisions to its current five-year plan. The company looks set to focus more on trucks and SUVs, and in that climate it’s possible a Ram midsize truck will indeed get the green light.
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