Smart celebrates small with profanity-laden Forfour ad [Warning: NSFW]

Smart Forfour
Drive the wrong car, teach the wrong words.

That’s the philosophy behind Smart’s latest advertisement, designed to promote the manufacturer’s new Forfour city car. As the name would suggest, the Forfour is a larger four-seat variant of the Fortwo, which zipped into production back in 1998. However, it’s still quite small. It may have more doors (five) than a BMW 7 Series, but the car measures just 11.4 feet long, and the advantages of its tiny stature are highlighted in the brand’s new film.

Titled “Swearing Kids,” the 45-second spot starts with a young girl dropping F-bombs like Samuel L. Jackson, and it only gets worse from there. Apparently the little tykes learned the curse words from their parents and/or guardians, who are constantly fuming about the pitfalls of driving behemoth SUVs. To further illustrate the point, a large 4×4 is shown struggling to find a parking spot in the city, but cannot, so its driver mutters a few expletives in protest. Just after, a bright red Forfour angles into a space with ease with no swears needed.

That’s right, General Motors — the corruption of the world’s youth is totally, 100 percent your fault.

Based on the Renault Twingo and engineered with Mercedes-Benz, the supermini Forfour is actually quite advanced, as it offers a 7-inch multitouch display that supports gestures, voice control, and navigation. Customers can also option rain-activated wipers and lights, lowered sports suspension, upgraded exhaust, and a leather steering wheel.

Powering the car are two three-cylinder engine options — one with 70 horsepower and one with 85. Each boasts an automatic start/stop system to save fuel, but we won’t get to experience it in the U.S. because the Forfour isn’t coming stateside.

As for the commercial, check out the video below, but remember, it’s NSFW due to language. We’d hate if your boss made you wash your mouth out with soap.

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