Skip to main content

Very, very lean machine: Toyota ME.WE Concept is an electric ‘anti-excess’ vehicle

What is the essence of a car? That’s what Toyota and French designer Jean-Marie Massaud tried to find out with the ME.WE, an “anti-excess” car that will debut in Paris later this week.

Apparently, most of what we think makes a car desirable is excessive. Like styling: the ME.WE’s body panels are fully recyclable and reconfigurable, but the car looks like a Little Tykes coupe covered in packing materials. Still, the anti-shiny matte black look is also in right now…

Those reconfigurable body panels do allow owners to change the color of their cars, though. Weirdly, they can also change the texture. A quilted pattern or a porous one that resembles a sponge are just some of the options.

The ME.WE is almost as small as a children’s toy, too. At 135 inches long, it’s like a four-door Scion iQ. At just 1,653 pounds, it’s also very light.

Underneath the minimalist styling is a tubular aluminum chassis. The bodywork on top of it can be moved around to make the ME.WE into a pickup trucklet – or a convertible.

The strangeness isn’t limited to the ME.WE’s exterior. The dashboard is partially made out of bamboo and instead of instruments, there is a do-it-all screen that displays vital information and interfaces with smartphones to stream directions.

The ME.WE is powered by four in-wheel electric motors, making it one of the smallest all-wheel drive cars in existence. Feeding the motors is a lithium-ion battery pack mounted under the floor.

The ME.WE may look like a joke, but it brings up an interesting point: Many of the things we view as desirable in a car, such as styling, an interior lavished with tech and high-performance engines, aren’t really essential in getting us from Point A to Point B.

That’s because cars have become so much more than mere transportation appliances; they’re marvels of engineering that can, and should, be enjoyed for their own sake. Seeing one that’s been stripped down to that essential function is just plain unsatisfying.

What do you think? Not enough car – or just what the world needs? Tell us in the comments.

Editors' Recommendations

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Cybertruck production reportedly halted over pedal issue
Tesla CEO Elon Musk behind the wheel of a Cybertruck.

Tesla CEO Elon Musk behind the wheel of a Cybertruck. Tesla

Tesla’s Cybertruck has been hit by a production delay caused by an issue with a part of the vehicle, a number of media reports have claimed.

Read more
Don’t let the gimmicks fool you. The Ioniq 5 N is a serious track car
2025 Hyundai Ioniq 5 N drifting.

We’re finally getting to the fun part of automakers’ methodical quest to replicate their lineups with electric cars.

Performance versions of ordinary cars have been a staple of the auto industry for decades. But while we’ve already seen some variants of EVs boasting more power and more impressive stats — think Tesla Model S Plaid or Lucid Air Sapphire — the 2025 Hyundai Ioniq 5 N is the first to truly apply that format to an EV.

Read more
The Maserati GranCabrio Folgore is one of the best-looking EVs yet
Front of the Maserati GranCabrio Folgore

Maserati is adopting electrified vehicles with open arms, and while that could potentially signal an identity crisis for the luxury Italian brand, that’s probably a good thing in the long run.

The company recently took the wraps off of the new Maserati GranCabrio Folgore, which is essentially a convertible version of its already released GranTurismo Folgore electric car. The new EV is its third go at electrified vehicles so far, and it flew us out to Rimini, Italy, to witness the big reveal in person.

Read more