Skip to main content

The idea for AMD’s next-gen GPUs all started on a napkin

Have you ever imagined the process of creating the blueprint for a brand-new piece of PC hardware? If you’re picturing a bunch of engineers and a whiteboard, you’re probably not wrong, but sometimes, it all starts with a small idea jotted down during a slow meeting.

That seems to be the case with AMD’s upcoming RX 7900 XTX and RX 7900 XT. AMD experts talked about the creation process of the new GPUs, soon set to rival some of Nvidia’s top graphics cards.

Chiplet design on RDNA 3 architecture.
Image used with permission by copyright holder

It’s been a big year for AMD, with the innovative 3D V-Cache Ryzen 5800X3D, next-gen Ryzen 7000, and lastly, RDNA 3 GPUs all being launched. In the case of the RX 7900 XTX and 7900 XT, the beasts that sit atop AMD’s new graphics cards lineup, it’s safe to say that the cards had rather humble beginnings. According to AMD fellow Andy Pomianowski, the initial idea for the new RDNA 3 architecture was conceived on a bit of napkin and a notepad found at a hotel.

“We’ve had a lot of success in server and the desktop market, and the application of that technology to GPUs wasn’t obvious,” Sam Naffziger, AMD’s corporate fellow, told PC Gamer.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

AMD has made some pretty significant architectural changes with the switch to RDNA 3. The graphics cards now come with chiplets, bringing forth AMD’s Ryzen tech onto GPU territory, but done in a much different way. The graphics cards will come with one die that contains all of the graphics cores and then several dies dedicated to memory storage and Infinity Cache (each with 16MB). AMD called the GPU core chip the graphics compute die (GCD) and the memory controller chip the memory cache die (MCD).

This is a huge change, but it was initially born out of what seems to have been a dull off-site meeting for Naffziger. Referring to the meeting, he said: “There was one where we were sitting there thinking, my mind is working in the background, and just thinking through all of the technology challenges and the options. And so I started scratching out on a little hotel pad there, which no one usually uses but once in a while they come in handy.”

The compute unit design in RDNA 3 GPUs.
Image used with permission by copyright holder

According to PC Gamer, Naffziger sketched out something resembling the GCD and MCD duo that now powers up the next-gen graphics cards. Pomianowski liked the idea well enough to go through with it. “Start with a napkin. Then it’s PowerPoint, and then the engineering teams just do it,” Pomianowski joked, simplifying what must have been hundreds of hours’ worth of work for the AMD engineering team.

AMD didn’t just introduce a brand-new architecture, it also made each MCD much smaller than the GCD, thus increasing yields. This could make for a better level of supply once the initial hype dies down.

Although AMD won’t be trading blows with Nvidia’s champion RTX 4090, it stands a good chance of being highly competitive against the RTX 4080 — at a much lower price. The GPU market is heating up and the next couple of months should be interesting.

Editors' Recommendations

Monica J. White
Monica is a UK-based freelance writer and self-proclaimed geek. A firm believer in the "PC building is just like expensive…
I tested AMD’s RX 7600 XT against the RTX 4060 — and I was shocked by the results
Two RTX 4060 graphics cards stacked on top of each other.

The market for graphics cards around $300 is getting crowded, and the two frontrunners among the best graphics cards are Nvidia's RTX 4060 and AMD's RX 7600 XT. Both cards are around the same price, and they offer similar performance, so choosing between them isn't easy.

I've tested both cards extensively -- read my RTX 4060 review and RX 7600 XT review for the full breakdown -- and they're remarkably close. It's hard to go wrong with either GPU, but after comparing them extensively, there's a clear winner.
Pricing and availability

Read more
Here’s how AMD counters Nvidia’s big RTX Super launch
RX 7900 XTX and RX 7900 XT on a pink background.

Well done, AMD. Today is a big day for Nvidia -- after all, today is when the RTX 4070 Super hits the shelves. So what does AMD do? It serves up a huge price cut on one of its top graphics cards in this generation to strike back at Nvidia and counter its big release. Coincidence? No way. But will this price tag be low enough when Nvidia launches the RTX 4070 Ti Super?

AMD's RX 7900 XT is the GPU that's now a lot cheaper, with an official price of $750, but some models are as cheap as $710. It initially launched at $900 and was never the most popular option out of AMD's two flagships. The RX 7900 XTX, priced at just $100 more, often made more sense due to its greatly improved performance. As such, the RX 7900 XT was a bit of a forgotten entry in AMD's lineup. Its price quickly plummeted to $800 and even lower at certain retailers.

Read more
Nvidia and AMD GPUs work together better than you might think
RTX 4090.

Well, now we've seen it all. You may have heard of dual GPU setups in the past, but combining AMD and Nvidia in the same system? Even if you're using two of the best graphics cards, that's always going to be tricky. However, it's now been done and benchmarked, and the results are shockingly good -- with a few major caveats.

QuasarZone took a chance on this, as the outlet itself admits, "crazy idea," and it turned out better than most of us might have expected. The publication combined an Nvidia RTX 4090 with an RX 6600 to try to use both GPUs at once. The goal wasn't just to see whether it was possible for it to work but rather to try the combined power of Nvidia's DLSS 3 and AMD's Fluid Motion Frames (AFMF). The latter is still in the technical preview stage.

Read more