Skip to main content

AMD may be doing something unprecedented with Ryzen 9000

A render of a Ryzen 9000 CPU.
AMD

AMD’s Ryzen 9000 processors are right around the corner, set to launch this month — and we just got our first hint about how much they might cost. An early preorder from a Slovenian retailer revealed the pricing for all four Zen 5 desktop chips. On the whole, it’s good news. AMD appears to be doing something that hardly ever happens by keeping the prices lower than they were at the launch of Zen 4. However, that doesn’t mean that buying the new processors will save you money.

The preorders at Funtech, a Slovenian retailer, are now open, and this just might be the first place that’s already selling Zen 5. The flagship Ryzen 9 9950X was listed at 660 euros ($708 at current exchange rates), followed by the Ryzen 9 9900X at 500 euros ($536), the Ryzen 7 9700X at 400 euros ($429), and lastly, the Ryzen 5 9600X, priced at 310 euros ($332).

Recommended Videos

This is an unexpected development. Compared to the launch prices for the Ryzen 7000 in Europe, AMD is offering some sizeable price cuts. The Ryzen 7 7950X launched at 850 euros; the Ryzen 9 7900X — at 670 euros; the Ryzen 7 7700X cost 480 euros, and the Ryzen 5 7600X — 360 euros. That’s a massive difference, with the flagship being a whopping 190 euros cheaper than it was in the previous generation.

Now, it’s important to remember that the prices in the U.S. are vastly different. At launch, the four chips were priced between $700 for the 7950X and $300 for the 7600X. It’s difficult to estimate the pricing in dollars as a result, but, given that PC hardware is often pricier in Europe, we can most likely expect lower prices in the U.S.

A price cut of this size is pretty unprecedented, and it shows that AMD is paying attention. Ryzen 7000 processors were expensive at launch and quickly received multiple price cuts. Now, the Ryzen 9 7950X costs around $595, while the 7950X3D is priced at $650. This is the bad part of the news.

AMD Ryzen 9000 listed for sale at Funtech, a Slovenian retailer.
Funtech

Even if we assume that the prices in the U.S. will be a little lower than they are in Slovenia now, Zen 5 processors will still cost more than their Zen 4 equivalents. That, in itself, isn’t surprising at all. New hardware always costs more, and it’s possible that AMD may adopt that same approach and start out with higher prices so that it can offer discounts later on.

This was first spotted by VideoCardz. Although Ryzen 9000 doesn’t have an official release date yet, we know it’s coming in July, and rumor has it that it’ll launch on July 31. The preorders add some weight to that rumor, as the chips are said to begin shipping on August 2.

It’s important to remember that this is just data from one European retailer, and it’s too early to guess how much Zen 5 may cost when the preorders open in the U.S. However, it’s certainly good to see that AMD may have decided to lower the recommended list price at launch to something more reasonable.

Monica J. White
Monica is a computing writer at Digital Trends, focusing on PC hardware. Since joining the team in 2021, Monica has written…
Struggling to find an AMD RX 9070? Stock shortages may ease soon
The Yeston Sakura Atlantis Radeon RX 9070 XT graphics card

AMD’s Radeon RX 9070 series graphics cards are facing a massive supply shortage ever since their launch earlier this month, leading to price hikes and limited availability. However, Yeston, an add-in-board (AIB) partner, has reassured customers that supply will stabilize after April, offering relief to those struggling to find the GPUs at reasonable prices.

In a recent post on X (formerly Twitter), Yeston acknowledged the current stock issues but confirmed that weekly restocks are happening and that a more stable supply flow is expected after April. This suggests AMD and its partners are ramping up production to meet demand and ease market shortages.

Read more
Even AMD is surprised by how fast it’s gaining on Nvidia
Several AMD RX 9000 series graphics cards.

AMD's RX 9000 series quickly joined the ranks of the best graphics cards, and it appears that its success came as a surprise to everyone -- yes, even AMD itself. At a recent roundtable in Japan, the company revealed that its market share skyrocketed recently, reaching a whopping 45% in Japan. Although this refers to Japan, it's easy to imagine that AMD is gaining on Nvidia globally, too, although there are a few things to consider here.

AMD's Yoshiaki Sato and Saki Suzuki shared a couple of updates during a Team AMD Roundtable held in Japan, which was later shared by ASCII. AMD was joined on stage by representatives of its many board partners, including ASRock, Asus, Gigabyte, MSI, PowerColor, and Sapphire. AMD's add-in board partners (AIBs) reportedly shared that they wanted to make and sell more Radeon graphics cards, but were being held back due to a lack of GPUs. To this, AMD's Sato replied: "AMD isn't used to selling [this many] graphics cards."

Read more
AMD GPU stock woes set to ease, but I’m concerned about the cost
Various AMD RX 9000 series graphics cards.

AMD's RX 9000 series launched with a bang, quickly competing against some of the best graphics cards, and the gamers were ready. The cards disappeared from the shelves quickly upon release, and many are now left waiting for restocks. To that end, we have some good news: More GPUs are on the horizon. The bad news? I'm still concerned about their prices.

The happy update comes from Frank Azor, the chief architect of gaming solutions and gaming marketing at AMD. Azor responded to a review of the RX 9070 XT, thanking the publication and then elaborating: "More supply is coming. Thank you for your patience."

Read more