Analyst Says Apple To Gain Market Share

By Ian Bell March 22, 2005

“Analyst firm Morgan Stanley forecast on Friday that the Mac

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I work with the best people in the world and get paid to play with gadgets. What's not to like?

Computing

Intel chips held back the 15-inch MacBook Air, Apple says

Apple's 15-inch MacBook Air placed on a desk.

Apple’s 15-inch MacBook Air is a surprisingly good laptop, and its positive reception might make you wonder why Apple didn’t launch it sooner. Well, we just got the answer from Apple itself, and it turns out the fault apparently lies with Intel.

That interesting tidbit was revealed by Laura Metz, Director of Product Marketing at Apple, and Thomas Tan from Apple’s enterprise product marketing team. Speaking to Inc, the pair explained that Apple silicon was the driving force in creating the 15-inch MacBook Air.

Computing

Apple CEO says he uses ChatGPT, weeks after Apple banned it

Apple had one of its largest WWDC keynotes in recent memory this year, with monumental announcements like the new Vision Pro headset. But one area where Apple was shockingly silent was AI, especially after the cascading rise of apps like ChatGPT.

Apple's CEO, Tim Cook, said the company is being patient with AI for now in an interview with Good Morning America. "I do think it's so important to be very deliberate and very thoughtful in the development and the deployment of [Large Language Models]," Cook said. "Because they can be so powerful that you worry about things like bias, things like misinformation, maybe worse in some cases."

Computing

Apple boss says AR ‘may be even better than just the real world’

Besides maintaining Apple’s position as one of the world’s leading tech firms, the company’s CEO, Tim Cook, is also highly accomplished at never giving anything away.

This essential skill -- an absolute must-have for Apple executives -- comes into its own during media interviews, where Cook and his colleagues have to carefully formulate entire answers before the words leave their lips.