Skip to main content

Apple gains notebook market share in 2015, but can't top HP and Lenovo

apple 2015 notebook market share macbook close up snow leopard mac
New notebook market research figures show that Apple is gaining more market share despite the overall business landscape for notebooks in a decline, but HP and Lenovo are still ruling the top spots.

According to research firm TrendForce, Apple moved into fourth place for notebook makers in 2015, up from sixth in 2014. HP, Lenovo, and Dell still hold the top three spots. However these changes come with a caveat as the global shipments of notebooks in 2015 were 164.4 million, a decline of 6.3 percent.


These figures fit into a general trend. A report from Gartner published in January showed that there was an 8.3 percent decline in PC shipments in the final quarter of 2015.

The margin between HP and Lenovo is pretty tight, both teetering around the 20 percent mark, said TrendForce and the two will continue to duke it out for the rest of the year.

HP’s No. 1 spot is credited with relatively strong demand for its notebooks in the U.S. while Lenovo has deepened its presence in a typically weak European market.

The newest MacBook has helped Apple rise to a new height in the chart, said analyst Anita Wang. Now the Cupertino company is in fourth place and will be facing competition from Asus and Acer, the two companies it pipped at the post this time around, while Dell hovers just ahead in third place by around 3 percent.

“Dell will likely retain third place in the notebook shipment ranking for this year,” said Wang. “As for Asus, Apple, and Acer, their struggle for the fourth, fifth and sixth positions in the 2016 ranking will be fierce since they have similar market shares of just around 10 percent.”

Apple’s newfound market share may be short lived. TrendForce provided estimates for 2016 and believes that Asus will move back into fourth place this year. HP and Lenovo are expected to remain the top two with overall global shipments once again predicted to fall.

Editors' Recommendations

Jonathan Keane
Former Digital Trends Contributor
Jonathan is a freelance technology journalist living in Dublin, Ireland. He's previously written for publications and sites…
Apple is developing a foldable MacBook with a 20-inch screen
Foldable Macbook concept image created by LunaDisplay.

Despite delays in the development of its foldable iPhone, a new report says Apple has set its sights on creating a "foldable notebook" with a massive 20-inch display.

The claim comes from fairly reputable Display Supply Chain Consultants (DSCC) analyst Ross Young, who has been correct about future Apple products a number of times. If accurate, Apple could be looking to introduce "a new product category" of foldable laptops to its lineup.

Read more
Apple MacBook Air vs. HP Spectre x360 13
HP Spectre x360 13 (late 2018)

In the past, Apple's MacBook Air was the definition of a thin and light laptop with an awesome keyboard and a great battery. Today it faces much stiffer competition.

Today, you have a mind-numbing selection of options, especially in the 13-inch class where the MacBook Air plays. It received an overhaul in 2018 that made it significantly more modern, but does it still have what it takes to beat out-stunning new 2-in-1s like the HP Spectre x360 13? Read on to find out about two of the best laptops on the market.

Read more
ThinkPad X1 Carbon vs. MacBook Pro 13
Lenovo ThinkPad X1 Carbon (2018) review

Lenovo's ThinkPad line is one of the most iconic notebook families around. From the ThinkPad logo with the red dot on the lid to the red TrackPoint nubbin to the typical ThinkPad keyboard layout, you'd have no problem picking one out of a lineup. And they remain just as well-built as always, as evidenced by the latest clamshell member, the ThinkPad X1 Carbon Gen 8.

Apple's MacBook Pro is also a recognizable notebook line that's maintained a consistent design aesthetic over the years. Today's model has the same understated elegance as always and confirms Apple's reputation for rock-solid build quality.

Read more