Skip to main content

Apple is reportedly working on a dedicated AI processor for its devices

Apple is looking to expand its horizons, and it seems as though those horizons could soon include more artificial intelligence. According to a report from Bloomberg, the company is working on a chip designed specifically for artificial intelligence.

The chip is reportedly known internally as Apple Neural Engine, and will essentially improve how devices like the iPhone handle tasks that might otherwise need human intelligence to work properly. In other words, your iPhone could soon learn a whole lot quicker than it already does.

Recommended Videos

Artificial intelligence is becoming increasingly important, but the likes of Amazon and Google seem to have gotten a head start on Apple. This new chip, however, could push Apple’s products onto the cutting edge of artificial intelligence technology — and could also power other new technologies, such as augmented reality and self-driving cars.

There’s no word yet on when the chip could be officially unveiled — but when it doe,s it will go up against other, similar products that companies have already unveiled. Qualcomm’s latest Snapdragon chips, for example, do have a dedicated module specifically for artificial intelligence, while Google has the Tensor Processing Unit, which works in Google’s own data centers to power some of its new services with built-in artificial intelligence.

It’s possible aspects of Apple’s new AI chip could be discussed at its Worldwide Developers Conference, which is coming in early June. If not, the company may still talk about AI in general, especially considering how important the concept has become for large tech companies over the past few years. Apple will unveil iOS 11, its latest and greatest mobile operating system, at the show, along with a new version of macOS, its computer operating system.

We’ll have to wait and see if Apple does eventually unveil an AI-specific chip — but one thing is for sure: AI will continue to be a major focus for Apple and other tech companies for the foreseeable future.

Christian de Looper
Christian de Looper is a long-time freelance writer who has covered every facet of the consumer tech and electric vehicle…
Apple is hoping your emails will fix its misfiring AI
Categories in Apple Mail app.

Apple’s AI efforts haven’t made the same kind of impact as Google’s Gemini, Microsoft Copilot, or OpenAI’s ChatGPT. The company’s AI stack, dubbed Apple Intelligence, hasn’t moved the functional needle for iPhone and Mac users, even triggering an internal management crisis at the company. 

It seems user data could rescue the sinking ship. Earlier today, the company published a Machine Learning research paper that details a new approach to train its onboard AI using data stored on your iPhone, starting with emails. These emails will be used to improve features such as email summarization and Writing Tools. 

Read more
AI can do a lot of things but it can’t make games — or even play them yet
Claude playing Pokemon on Twitch.

As AI tools improve, we keep getting encouraged to offload more and more complex tasks to them. LLMs can write our emails for us, create presentations, design apps, generate videos, search the internet and summarize the results, and so much more. One thing they're still really struggling with, however, is video games.

So far this year, two of the biggest names in AI (Microsoft and Anthropic) have tried to get their models to generate or play games, and the results are probably a lot more limited than many people expect.

Read more
‘AI-powered’ shopping app alleged to have been human-powered
A smartphone with "shop now" on the display.

You may have occasionally joked about how companies these days seem to be falling over themselves to launch something, anything, that has AI, even just a little bit, somewhere under the hood. That way they can run dazzling ad campaigns that make the product sound like it’s at the cutting-edge, powered by this new-fangled technology that everyone’s talking about.

But one tech founder, Albert Saniger, is now in hot water after being charged with making false claims about his company’s technology after it was found that his "AI-infused" universal shopping app was actually powered by a bunch of people in a Philippines call center.

Read more