Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Don’t panic, but GPU prices are starting to rise again

Nvidia GeForce RTX 4090 GPU.
Jacob Roach / Digital Trends

Nvidia’s best graphics card is regularly out of stock, and if it is in stock, it’s pricier now than it was a few months ago. That’s right — finding the RTX 4090 at its recommended list price of $1,599 is no small feat right now. Does this mean that the dreaded GPU shortage is coming back? Not quite. It’s too early to panic, but it’s true that the RTX 4090 has seen an uptick in price, and there are a few reasons for that.

The RTX 4090 is expensive, but it’s also good value, however counterintuitive that might sound. According to our own testing of the monster GPU, it serves up an 89% performance increase over the last-gen RTX 3090. It’s absolutely unmatched in this generation, and will most likely remain that way, seeing as AMD has no plans to come out with an RTX 4090 equivalent. It’s also massively faster than the RTX 4080, and the fact that it’s favored over the 4080 shows up in the pricing.

The RTX 4080, which is arguably Nvidia’s worst-value GPU, launched with a $1,200 MSRP, but you can buy it now for as little as $1,050. The market, currently filled with an abundance of GPUs for all budgets and use cases, corrected Nvidia’s overly inflated MSRP over time and the price has dropped. The RTX 4090, on the other hand, has been on an upward trend.

A quick look through Newegg and Amazon pretty much confirms these suspicions. The RTX 4090 at MSRP is, indeed, a rare sight right now. The cheapest option on Newegg is the , and all of the cheaper models are out of stock.

There’s one option at MSRP to be found, though. I spotted the PNY GeForce RTX 4090 Verto up for sale for $1,599 on . PNY is perhaps not as well-known as Gigabyte or MSI, which can be beneficial if you’re trying to score an RTX 4090 and stick to the recommended list price.

MSI RTX 4090 Suprim X on a pink background.
Jacob Roach / Digital Trends

As noted by Tom’s Hardware, this current uptick in RTX 4090 prices has been going on for a few months now. Pricing history from CamelCamelCamel shows that, on average, the GPUs went up in price by nearly $100 between mid-June and August. Cards like the Gigabyte Gaming OC went up by nearly $75 over the last few months, and some models are now reaching north of the $1,800 territory.

Is the rising price of Nvidia’s RTX 4090 an indication of trouble for the GPU market? Most likely not. The RTX 4090 is the only card of its kind and the best choice for those who want to ride the wave of the current AI boom. Other GPUs like the RTX 4080 are still in stock and even dropping in price over time. It’s still a good time to build a PC, and with Black Friday sales coming up soon, even the RTX 4090 might see a price cut if the stock levels normalize.

Editors' Recommendations

Monica J. White
Monica is a UK-based freelance writer and self-proclaimed geek. A firm believer in the "PC building is just like expensive…
GPU prices and availability (Q4 2023): How much are GPUs today?
An AMD Radeon RX 6500XT placed on a motherboard.

The GPU shortage is over, and gamers around the world can breathe a sigh of relief. For those in the market for one of the best graphics cards, we closely looked at graphics card prices and availability to see where the GPU market is headed and to figure out the best time to buy.

If you're looking for a cheap GPU deal, now is the time to buy. Cards from both AMD and Nvidia usually hover around the recommended list price, but some models are actually priced well below that.

Read more
Don’t buy the Surface Laptop Go 3 — here’s what you should get instead
Microsoft Surface Laptop Go 3 front view showing display and keyboard.

As a former marketing professional and a laptop reviewer, I often find myself surprised and sometimes confused by the decisions companies make when launching a laptop. An example is when a company introduces just one or two configurations that may not meet the needs of a range of users and, as a result, starts a laptop off on the wrong foot. In that case, I can at least understand the complexity of manufacturing and component sourcing. Although I'll mention a lack of options in a review, I won't necessarily ding a laptop because of it.

Some mistakes, though, are harder to overlook. That's how I feel about Microsoft's Surface Laptop Go 3, which the company introduced at a significantly higher price than its predecessors. The laptop, which is designed and configured like a budget machine, starts at $800 and runs up to $1,000. Those are midrange prices, but the Surface just can't compete against many midrange laptops.
$800 is too much
Asus Zenbook 14 OLED Mark Coppock / Digital Trends

Read more
Netflix gears up to increase prices again, report claims
3D Netflix icon.

Netflix is planning to increase the cost of its ad-free tiers, a new report claims.

The subscription rates are expected to go up a few months after the actors' strike has been settled, according to sources who spoke to the Wall Street Journal. The higher rates will reportedly affect customers in the U.S. and Canada first before rolling out to other markets.

Read more