Skip to main content

So much for the PC being dead: This research firm says sales will jump five percent in 2015

much pc dead research firm says sales will jump five percent 2015 asus m70ad us003s review desktop front angle macro 2 1500x1
Image used with permission by copyright holder
The PC is dead, as many have claimed. If that’s the case, how did Strategy Analytics, a research firm, come to the conclusion that sales of PCs will spike five percent globally next year?

This jump will occur for mostly reasons. Next year, SA expects a lot of people to replace older PCs with newer ones.

Plus, despite what you may have heard, PCs are still “essential computing devices,” the report says. Plus, Strategy Analytics expects this modest growth pattern to continue past 2015 as well.

“Frequent usage” of PCs, which includes mobile and desktop rigs (but excludes tablets), occurs in over 90 percent of all households. That’s despite the fact that “frequent” use of tablets occurs in 32 percent of all households as well.

Digital Trends reached out to Strategy Analytics to determine how the firm defines frequent usage. SA Analyst Eric Smith informed us that frequent usage means “at least once weekly.”

“Multiple PC ownership is falling as Tablet sales supplant replacement demand for secondary PCs mainly used for casual tasks,” Smith says. “Still, PCs will remain essential devices as households eventually replace their primary PCs used for productivity tasks such as spreadsheet and video editing or personal banking.”

We suspect that Microsoft’s decision to stop supporting Windows XP also has something to do with the fact that SA is forecasting a significant spike in PC sales next year. Support for Windows XP ended back in April.

What also may impact PC sales is Windows 10, which Microsoft officially revealed on September 30. For now, its light on new features, but does include a new Start menu. However, Microsoft will be rolling out new bells and whistles for the OS as we get closer to its full launch, which is expected to occur sometime in the middle of next year.

Konrad Krawczyk
Former Digital Trends Contributor
Konrad covers desktops, laptops, tablets, sports tech and subjects in between for Digital Trends. Prior to joining DT, he…
I gave my Wi-Fi a makeover with this router that’s on sale for Prime Day
The Eero 6+ router sitting on a desk.

I ignored my Wi-Fi for far too long, and I suspect you might be in a similar situation. You buy a router, or lord forbid settle for the one your ISP gives you, and wonder why your Wi-Fi cuts out and struggles to maintain the speeds you're paying for. I recently upgrade to the Eero 6+ mesh system, and it's been one of the best tech investments I've ever made. And it's on a big sale for Prime Day.

It makes sense -- Eero is an Amazon brand -- but I'm still shocked how cheap the 6+ kit is. You can get , which 33% off its $240 list price. I paid list price and feel like I got my money's worth. At $160, it's a downright steal.

Read more
AMD’s new integrated graphics just did something really impressive
A render of the new Ryzen AI 300 chip on a gradient background.

For years, any type of semi-serious gaming required having a discrete graphics card. While that's still the preferred way to do it, modern integrated GPUs can do quite a lot, as can be seen in this benchmark of the new AMD Radeon 890M. The GPU, bundled in the AMD Ryzen AI 9 HX 370 processor, may not give you Cyberpunk 2077 on ultra settings, but it can rival some of Nvidia's most popular discrete GPUs.

Of course, we're not talking about the likes of the RTX 4080 Super, but about cards from several generations ago. However, that doesn't make them any less popular in the Steam Hardware Survey. For example, Nvidia's GTX 1650 is the second-mostused GPU in the latest survey results, and it has been for some time -- and it also happens to be one of the cards that the Radeon 890M can keep up with.

Read more