Skip to main content

High-end Nvidia RTX prices are dropping, but why?

It’s finally happening. Nvidia RTX 30-series GPUs are coming down in price. After two years of insane GPU prices, things are looking good.

For example, the Nvidia RTX 3080 Ti is now $900, down from an all-time high of $1,100 ten days ago. But that’s peanuts compared to the price drop experienced by the all-powerful RTX 3090 Ti, which dropped from $2,000 to $1,450.

A hand grabbing a graphics card.
Jacob Roach / Digital Trends

There’s a lot to unpack here. Card watchdog site noticed a trend in pricing across retailers. Price cuts seemed to have hit in mid-July, with big retailers like Newegg dropping prices across the board. Even the less-powerful GPUs dropped in price, such as the RTX 3050 now retailing for $350, down from $390 in June.

Amazon went nuts last week, dropping the price of the RTX 3090 to $999, nearly a $1,000 price cut. But the sale only lasted for two days before the price went up to $1,450.

It’s not only retailers. Nvidia has dropped its MSRP on its top four high-end GPU models. For example, the RTX 3080 Ti had an MSRP of $1,199 at the beginning of July, but Nvidia is now suggesting $1,099 for the same unit.

So what’s going on here? Why the weird and sudden price cuts to top-end graphics cards?

We need to start by looking at why prices were so high in the first place, and a lot of the blame rests with chip supply issues caused by the COVID-19 pandemic. As manufacturing centers such as China, Taiwan, and India open up pressure eases on supply bottlenecks, we’re getting more chips on the market. Ergo, lower prices.

“On the inventory side, due to the softening device momentum in smartphone, PC, and consumer end market segments, we observe the supply chain is already taking action.” Said TSMC CEO C.C. Wei in an earnings call on July 14, 2022. “We believe the current semiconductor cycle will be more similar to a typical cycle, with a few quarters of inventory adjustment, likely through first half 2023.” The Korean chipmaker is one of the world’s biggest component manufacturers for processing units.

Another factor in the high prices was the crazy cryptocurrency boom. Crypto miners were hoarding GPUs for their mining rigs, putting abnormal pressure on the market. Then China banned crypto mining last year, followed by a massive crash of crypto markets this year. Mining isn’t looking so profitable, and demand for GPUs has stabilized.

Finally, Nvidia is expected to announce its new RTX 40-series of chips sometime later this year. Price cuts are an excellent way to get rid of old stock to make way for the new stuff.

If you’re rocking an older GPU, now is the time to upgrade to a top-of-the-line RTX 30-series. The 3080 and 3090 cards are monsters, and prices like these will not stick around for long.

Editors' Recommendations

Nathan Drescher
Nathan Drescher is a freelance journalist and writer from Ottawa, Canada. He's been writing about technology from around the…
With the RTX 4060 at $299, Nvidia reverses course on pricing
Nvidia's RTX 4070 graphics cards over a pink background.

Price increases have been the name of the game for Nvidia's RTX 40-series cards so far, but the introduction of the RTX 4060 family attempts to reverse course.

The RTX 4060 Ti 8GB comes in at $399, matching the retail price of the 3060 Ti, while the 4060 Ti 16GB costs $100 more. But the RTX 4060 is where the real value's at this time around. It will retail in July for just $299, undercutting the previous-gen RTX 3060 by $30 and the RTX 2060 by $50. It hasn't been since the GTX 1060 Founders Edition launched in 2016 that we've seen prices this low.

Read more
Nvidia may launch 3 new GPUs, and they’re bad news for AMD
An Nvidia GeForce RTX graphics card seen from the side.

In a surprising twist, Nvidia might be releasing not one, but three graphics cards. They all fall under the same RTX 4060 umbrella, although two of them are RTX 4060 Ti models.

This marks a strong entry into the midrange segment for Nvidia, with one of the cards addressing a significant concern -- low VRAM. Should AMD be worried about losing even more business to Team Green?

Read more
You should be using these 5 forgotten Nvidia GPU features
A hand grabbing MSI's RTX 4090 Suprim X.

Nvidia makes some of the best graphics cards you can buy, but the company says it actually spends about 80% of its time working on software. That includes a wide-ranging list of features on Nvidia GPUs to expand what your graphics card is capable of.

You may already know about some of these features, but in my experience, the software for both Nvidia and AMD graphics cards is woefully underused. If you have an Nvidia GPU, keep these features in your back pocket.
Instant Replay

Read more