Pandora files for IPO

By Molly McHugh February 11, 2011

Pandora filed its S-1 form today, indicating it will go public in mid 2011. According to the form, the company could potential bring in $100 million. We mentioned back in January that Pandora was one of the companies most likely to file for IPO this year, and also reported that it was speculated to be priced around $100 million. Turns out we were right.

Here are some of the more interesting items from its S-1 form:

Pandora currently has more than 80 million registered US users.
Among the risks associated with its business are: retaining current listenership, its unproven business model, and the evolving licensing structure of the music industry.
The company has “incurred significant operating losses in the past and may not be able to generate sufficient revenue to be profitable.”
It wants to go global.
In 2010, its ad revenue jumped from $29 million the year before to $78 million.
Founder Tim Westergren owns 2.39 percent of the company, while CEO Joseph Kenney owns 2.71 percent.
The deal is being lead by Morgan Stanley and JP Morgan.

Basically, Pandora’s concerns are focused on retaining its listening over the long term. Which is legitimate, given the constantly evolving face of music streaming and the Internet. According to Business Insider’s analysis, it could be valued around $1.2 billion.

That’s makes two social websites that have filed for IPO in 2011. If this means that floodgates have opened, who’s next?

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Before coming to Digital Trends, Molly worked as a freelance writer, occasional photographer, and general technical lackey…

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