Skip to main content

Say cheese! Flip video founder’s post Cisco project

grilled cheeseThe latest innovation to come out of Silicon Valley’s minds is…a grilled cheese sandwich? Or rather, a faster, more efficient way to buy a grilled cheese.

Flip founder Jonathan Kaplan’s newest project straight out of stealth mode, THE MELT, lets you remotely order a grilled cheese from a computer or phone from the website. There also may be an app in the works. Smartphone users receive a QR code when they order that can be scanned at any location. The company’s Electrolux cooking equipment fires up a grilled cheese in a minute — so you can effectively order, swipe (bypassing any lines) and pick up your food in less than a few minutes.

Kaplan’s compact camcorder was a hit with consumers, and he made $590 million selling Pure Digital Technologies to Cisco almost two years before the company closed down Flip in April. It may be hard to take the man seriously considering the initial jump between the Flip and grilled cheese, but both capture simplicity and convenience.

According to Businessweek, Kaplan wants his fast-casual dining chain to have similarities to the Chipotle Mexican Grill, though with the speed and tech gimmick he may be creating a new model. Investors definitely have faith in his idea, with Sequoia Capital funding enough for him to open 20 stores.

THE MELT will begin opening up shop in San Francisco around August, with locations on New Montgomery, Embarcadero and Spear Street. There will also be a Palo Alta location in the Stanford Shopping Center. Once those land, the Flip Video creator plans to aggressively expand to 500 locations in the next five years.

Celebrity chef Michael Mina will have a hand in the menu, which will be far from the same grilled cheese every time. Seasonally fresh soups will be combined with regular and gourmet ingredients to create unique pairings, though Kaplan aims to strike in the nostalgia department. He says, “[People] talk about loving grilled cheese, they don’t talk about liking it.”

Jeff Hughes
Former Digital Trends Contributor
I'm a SF Bay Area-based writer/ninja that loves anything geek, tech, comic, social media or gaming-related.
Dell XPS 13 laptop just crashed to its cheapest-ever price
The Dell XPS 13, open on a table in front of a window.

If you like the idea of a thin and light laptop like the MacBook Air but don't want to enter the Apple ecosystem or spend a lot of money, then the Dell XPS lineup is right up your alley. In essence, the Dell XPS 13 is Dell's response to the MacBook Air, and while it can still be relatively expensive, this configuration has a great deal on it. You can grab it now at Dell for just $600, rather than the regular $800, making it one of the better Dell XPS deals we've seen this week.

Why you should buy the Dell XPS 13
The Dell XPS 13 is a surprisingly powerful little laptop for its size; with a mid-range 12th Gen Intel Core i5-1230U, it can handle many things. That means anything from day-to-day activities to productivity tasks and even potentially some editing work. Because of it's 0.55-inch thickness and 2.59-pound weight, you can easily put it in a bag and carry it around with you, making this a great option if you're constantly on the move and need a laptop for work or school. The 13.-6inch screen only runs FHD, but that's not an issue with a screen that small, and, more importantly, it can hit an impressive 500nits of peak brightness, meaning you can use the XPS 13 in any situation, including outside on a bright day, which is impressive.

Read more
Best gaming laptops in 2023: Razer, Lenovo, Asus, and more
Cyberpunk 2077 on the Lenovo Legion Pro 5.

Finding the best gaming laptop is no easy task. You want something as portable as it is powerful, all while balancing battery life, heat, and fan noise. A lot of gaming laptops get this balance wrong, but a select few rise above and get it right.

We have a new crop of gaming laptops thanks to next-gen CPU and GPU options from AMD, Nvidia, and Intel, but one sits above the rest. The Lenovo Legion Pro 5 is the best gaming laptop you can buy right now thanks to its chart-topping performance, decent price, and fantastic build quality. But it's not the only great gaming laptop we've reviewed this year.

Read more
This weird sneaker PC is on sale for less than you might think
The Cooler Master CMODX Sneaker X PC against a red background.

If you’re feeling like your PC is a little boring, you’re in luck, as Cooler Master’s experimental brand CMODX has started selling its utterly weird Sneaker X shoe-shaped computer to all and sundry. The price? A hefty $3,499.

For that, you get an Intel Core i7-13700K CPU, an Nvidia RTX 4070 GPU, 32GB of memory, 2TB of storage, and a liquid cooling system. It’s all wrapped up in a bright, garish case shaped like a chunky sneaker, of all things.

Read more