Skip to main content

Look what Adidas made out of trash pulled from the ocean

Adidas has just made a pair of sneakers using ocean-recovered garbage.

If you didn’t already know it, the oceans are indeed teeming with trash. Everything from consumer plastics to paper to discarded fishing gear litters the seas, polluting the water and threatening wildlife.

Adidas is hoping that its new kicks, unveiled earlier this month, will help to highlight the ocean-based environmental issue and promote efforts to get on top of it.

The concept shoe is the result of a collaboration between the German sportswear company and Parley for the Oceans, a New York-based ocean conservation group.

According to Adidas, the unique shoe upper is made “entirely of yarns and filaments reclaimed and recycled from ocean waste.” It’s actually knitted using a method Adidas has been developing for a while and that’s already led to a range of lightweight Primeknit footwear from the company.

Speaking to FastCompany about the design, Adidas board member Eric Liedtke said, “Knitting in general eliminates waste, because you don’t have to cut out the patterns like on traditional footwear,” adding, “We use what we need for the shoe and waste nothing.”

Adidas says it has no plans to launch the footwear commercially but adds that it gives consumers a peek at the kind of products and designs – made with ocean-recovered plastics – that it plans to launch before the end of the year.

Liedtke said its work with Parley forms part of its continued sustainability efforts and allows the company to “tap into new areas and create innovative materials and products for our athletes.”

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Adidas’ limited-edition sneakers double as a yearlong train pass in Berlin
adidas bvg train ticket sneakers news shoe 1

People staring at your sneakers is a point of pride for sneaker enthusiasts, but after Adidas' latest collaboration, it could help you get around Berlin a lot quicker. Earlier this week, Adidas collaborated with Berlin transit authority Berliner Verkehrsbetriebe (BVG) on a limited-edition sneaker made with an annual BVG train pass attached to the sneaker.

Adidas' collaboration is called the EQT-Support 93/Berlin. The sneakers sport a similar shoe design to other sneakers in Adidas' EQT line, except if you are wearing them, you can ride BVG transit for free the entire year. That is because the tongues of the new shoes were made with a year-long ticket sewn in. All you have to do when the conductor comes by you on the train is lift your foot up, show them your shoe ticket, and enjoy your ride.

Read more
While Nike dominated the sneaker industry, hip-hop allowed Reebok to stay relevant
reebok hip hop todd krinsky camron interview 3am 12

In the 1980s, Reebok was bigger than Nike.
You were more likely to find a pair of Reebok shoes on someone's feet than on a shelf. But, that dynamic completely flipped in the '90s (see: Michael Jordan and the Swoosh's meteoric rise in popularity) with all signs of Nike's emergence pointing to Reebok's premature demise. That is if the company didn't get a little help from a popular, yet unlikely source: Hip-hop.

"Hip-hop culture and Reebok are kind of synonymous," Head of Reebok Classics, Todd Krinsky, told Digital Trends. He's right, too; rappers have consistently worn Reeboks on the soles of their feet while rhyming about them on the tips of their tongues for decades. Legendary rapper Redman proudly proclaimed he "don't have a car, but own a pair of Reeboks" on his 1992 song Watch Yo Nuggets. Southern rap pioneer Juvenile observed people were "wearin' Reebok instead of Nikes," on his 1998 song Ghetto Children.

Read more
Walk in water without a problem with the Vessi waterproof knit shoes

You still won’t be able to walk on water, but walking in water just got a lot easier. Bid adieu to your days of fearing the rain and avoiding puddles at all costs -- thanks to Vessi, your feet will fear no precipitation. These waterproof knit sneakers claim to help you live as active a lifestyle as you'd like, rain or shine.

Heralded as the world's first 100 percent waterproof knit shoes, the Vessi is said to perform like a regular pair of sneakers but behave like a waterproof boot. It's all said to depend upon the team's Flash Knit technology, whose hydrophobic treatment keeps water away from your toes.

Read more