ATI Brings HDTV to the PC

H.264 is the video compression standard that will be used in the next generation high-definition video players such as Blu-ray and HD-DVD. The ATI H.264 video demonstration with ATI’s next generationRadeon(r) technology will occur during Computex Taipei 2005 at the Grand Hyatt Hotel.

H.264 is a new video compression standard that’s designed to have two to three times the compression efficiency of current schemes such as MPEG-2, while simultaneously improving overall image quality. This increased compression efficiency is highly computationally demanding, therefore graphics hardware assistance is crucial for real-time decoding of high bit-rate video. Working with industry leaders including CyberLink Corp., ATI’s Radeon graphics acceleration technology meets the high-definition and computational demands of H.264.

The ATI demonstration at Computex features H.264 playback with Radeon technology and a CyberLink video player application. In addition to hardware acceleration of H.264, the Radeon processor is performing next generation video processing and showing off advanced display capabilities.

ATI will exhibit PC video and graphics innovations from May 31 to June 4, in the Regency Ballroom-1F, at the Grand Hyatt Hotel, Taipei, Taiwan.

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