Consumers: Still not on board with 3D

anti 3DMarket research company NPD says that US consumers still aren’t buying 3DTVs, despite being aware of them. 3D has had a difficult time proving itself with buyers, which formerly could at least be somewhat blamed on consumer confusion and lack of exposure to the platform. But now we’re all caught up to speed and it’s not making a difference.

According to the survey, 3D glasses remain the largest obstacle standing in between consumers and 3D-capable TVs. But what about other products? Earlier today Nintendo announced it would be significantly cutting the price of the 3DS to $170. The 3D handheld gaming device was supposed to be a hit, and a product that Nintendo invested serious time, money, and marketing into. Unfortunately, there hasn’t been much of a payoff yet, and Nintendo just reported its first quarterly loss since 2003.

The 3DS likely hasn’t sold well for a few reasons, chief among them being the lack of 3D game titles to accompany the previously pricey device. But there have also been complaints of eye fatigue and implications that the 3DS isn’t suitable for a wide range of ages. We’ll soon find out if price was the problem or if the 3D device is fundamentally flawed. To be fair, the original price of the 3DS was immediately pinpointed as a potential downfall. But as with 3D TVs, Nintendo can in no way argue that disappointing sales are a result of consumer ignorance (or that the “those glasses are so obnoxious” situation applies). The 3DS was one of the most anticipated products up until its launch and generated ample attention among its target demographic.

3D smartphones haven’t received as much attention as gaming devices or televisions, but we’re inclined to say that most semi-interested smartphone users out there are aware of them. The jury is still out: There aren’t that many on the market, but we can see them falling subject to the same problems as the 3DS. 3D just might not be a feature consumers are convinced they want to pay even slightly more for in a smartphone. The HTC EVO 3D is $199.99 with a two-year contract, and while that doesn’t make it the most expensive phone on the market, it’s still up there.

Strangely, one 3D product that’s seen some notable traction lately is the 3D printer. Costs for the devices have gone down recently, making them much more attractive to the average consumer. And Web-based services offering to print your 3D creations and send them to you have also become popular.

But the fact remains that 3D just isn’t taking off: Whether it’s the price or the screen, the glasses or the apathy toward the technology, consumers just aren’t convinced – and the 3DS is just the latest example.


Focals succeed where Google Glass fumbled (but do we really need smartglasses?)

It’s been seven years since Google took the wraps off Google Glass. Now, we’re finally getting a modern-day equivalent we want to wear. North’s Focals combine subtle style with an intuitive interface to craft smartglasses you’ll…

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.

To be blunt, the Vuzix Blade smartglasses just don’t cut it

We tried out the Vuzix Blade to find out if it’s worth shelling out $1,000 for smartglasses. Are these augmented reality, Android-powered glasses really ready for primetime or just an expensive gimmick that no one really needs?

Nintendo 2DS XL vs. Nintendo 3DS XL: Which handheld reigns supreme?

The 3DS family of systems hasn't shown any signs of letting up in the age of the Nintendo Switch. With the New Nintendo 2DS XL in the picture, let's compare the newcomer to the New Nintendo 3DS XL.
Emerging Tech

How can digital art created on obsolete platforms be preserved?

As the lines between art and technology continue to blur, digital art experiences become more commonplace. But these developments are raising an important question for art conservationists: How should digital artworks be preserved?
Emerging Tech

Statistician raises red flag about reliability of machine learning techniques

Machine learning is everywhere in science and technology. But how reliable are these techniques really? A statistician argues that questions of accuracy and reproducibility of machine learning have not been fully addressed.
Emerging Tech

Here’s how Facebook taught its Portal A.I. to think like a Hollywood filmmaker

When Facebook introduced its Portal screen-enhanced smart speakers, it wanted to find a way to make video chat as intimate as sitting down for a conversation with a friend. Here's how it did it.
Emerging Tech

Chandra X-ray telescope uncovers evidence of the universe’s missing matter

Where is all of the matter in the universe? NASA's Chandra telescope has uncovered evidence of hot gas strands in the vicinity of a quasar which could explain the missing third of matter which has puzzled astronomers for years.
Emerging Tech

Wish you could fly? You totally can with these top-of-the-line drones

In just the past few years, drones have transformed from a geeky hobbyist affair to a full-on cultural phenomenon. Here's a no-nonsense rundown of the best drones you can buy right now, no matter what kind of flying you plan to do.
Emerging Tech

NASA’s space observatory will map the sky with unprecedented detail

NASA is preparing to launch a cutting-edge space observatory to create the most detailed map ever produced of the sky. Doing so will involve surveying hundreds of millions of galaxies. Here's how it plans to do it.
Smart Home

No strings attached: This levitating lamp uses science to defy gravity

Now on Kickstarter, the Levia lamp is a cool industrial-looking lamp which boasts a levitating bulb. Looking for a table light that will dazzle visitors? You've come to the right place.
Emerging Tech

The Great White Shark’s genome has been decoded, and it could help us end cancer

In a significant step for marine and genetic science, researchers have decoded the genome of the great white shark. The genetic code revealed a wealth of insight into what makes these creatures so successful from an evolutionary standpoint.
Emerging Tech

‘Guerrilla rainstorm’ warning system aims to prevent soakings, or worse

Japanese researchers have created a "guerrilla rainstorm" early-warning system aimed at preventing severe soakings, or worse. The team hopes to launch the system before the 2020 Tokyo Olympics.

Barbie’s Corvette ain’t got nothing on Sphero’s fully programmable robot car

Sphero is known for devices like the Sphero Bolt and BB-8 Star Wars toy, but now the company is back with another addition to its lineup -- the Sphero RVR. The RVR is a fully programmable robot car that can be expanding with different…