Skip to main content

A French presidential candidate is using his ‘hologram’ to reach more voters

french presidential candidate hologram france musion 3d
Image used with permission by copyright holder
We’ve heard plenty of stories about famous musicians “returning from the dead” for performances using hologram-like effects, but now politicians — living ones — are turning to the same technology to reach more voters in a bid to boost their popularity ahead of elections.

Take French presidential candidate Jean-Luc Melenchon. Just a few days before the first round of nationwide voting on April 23, the left-wing politician appeared simultaneously at seven different rallies across France — six of them as a “holographic” projection.

Also very active on social media, tech-savvy Melenchon addressed supporters at a rally in Dijon in the east of the country, while his “3D” image appeared in real time in six other cities, including one on Réunion Island, a French department in the Indian Ocean.

The politician, who sits four percentage points behind front-runner Emmanuel Macron in the latest opinion poll, spoke to a combined audience of 35,000 people, many of whom seemed impressed by the technical wizardry.

“It was great, very lively,” one supporter told France 24, adding, “It seemed like he was here with us.” Another said it was “cool and crazy to imagine Jean-Luc Melenchon was in Dijon and six other cities at the same time. It’s incredible he can spread his ideas in such a widespread and original way.”

French far-left candidate Mélenchon in new hologram stunt

Organized by London-based Musion 3D, Melenchon’s image required a custom-made lighting rig to obtain the most realistic effect, with the set-up replicated on all of the other stages. The signal was beamed live by satellite to the other French cities, presenting audiences with an extremely life-like version of the presidential candidate on the stage.

In Musion’s own words, its “holographic projection system takes advantage of the most innovative 21st century technologies, transforming the Victorian-age Pepper’s Ghost optical illusion into a state-of-the-art multimedia platform that enables 3D holographic projection … Unlike traditional 3D, viewing Musion does not require 3D glasses because holographic projection is not a stereographic effect. Instead, the hologram illusion is created by using projection to provide the viewer’s eyes with other visual cues – reflection, light, shadow, movement, and contrast – that fool the brain into thinking it is seeing a 3D image.”

It’s certainly a neat idea for helping Melenchon to reach more voters in the most realistic way possible outside of being there in person, and the candidate has enjoyed a surge in the polls in recent weeks. You never know, maybe a few more simultaneous rallies in multiple cities — with the help of his trusty hologram — might help see him over the line.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
AI turned Breaking Bad into an anime — and it’s terrifying
Split image of Breaking Bad anime characters.

These days, it seems like there's nothing AI programs can't do. Thanks to advancements in artificial intelligence, deepfakes have done digital "face-offs" with Hollywood celebrities in films and TV shows, VFX artists can de-age actors almost instantly, and ChatGPT has learned how to write big-budget screenplays in the blink of an eye. Pretty soon, AI will probably decide who wins at the Oscars.

Within the past year, AI has also been used to generate beautiful works of art in seconds, creating a viral new trend and causing a boon for fan artists everywhere. TikTok user @cyborgism recently broke the internet by posting a clip featuring many AI-generated pictures of Breaking Bad. The theme here is that the characters are depicted as anime characters straight out of the 1980s, and the result is concerning to say the least. Depending on your viewpoint, Breaking Bad AI (my unofficial name for it) shows how technology can either threaten the integrity of original works of art or nurture artistic expression.
What if AI created Breaking Bad as a 1980s anime?
Playing over Metro Boomin's rap remix of the famous "I am the one who knocks" monologue, the video features images of the cast that range from shockingly realistic to full-on exaggerated. The clip currently has over 65,000 likes on TikTok alone, and many other users have shared their thoughts on the art. One user wrote, "Regardless of the repercussions on the entertainment industry, I can't wait for AI to be advanced enough to animate the whole show like this."

Read more
4 simple pieces of tech that helped me run my first marathon
Garmin Forerunner 955 Solar displaying pace information.

The fitness world is littered with opportunities to buy tech aimed at enhancing your physical performance. No matter your sport of choice or personal goals, there's a deep rabbit hole you can go down. It'll cost plenty of money, but the gains can be marginal -- and can honestly just be a distraction from what you should actually be focused on. Running is certainly susceptible to this.

A few months ago, I ran my first-ever marathon. It was an incredible accomplishment I had no idea I'd ever be able to reach, and it's now going to be the first of many I run in my lifetime. And despite my deep-rooted history in tech, and the endless opportunities for being baited into gearing myself up with every last product to help me get through the marathon, I went with a rather simple approach.

Read more
This bracelet helps you fall asleep faster and sleep longer

This content was produced in partnership with Apollo Neuroscience.
Have you been struggling to get the recommended seven hours of sleep? It's always frustrating when you get in bed at a reasonable time, then toss and turn for a hours before you actually sleep. The quality of that sleep is important too. If you're waking up multiple times during the night, you're likely not getting the quality REM cycle sleep that truly rejuvenates your body. If traditional remedies like herbal teas and noise machines just aren't helping, maybe it's time to try a modern solution. Enter the Apollo wearable.

Now we understand being a little skeptical. How can a bracelet on your wrist or ankle affect your sleep patterns? Certainly the answer to a better night's sleep can't be so simple. We considered these same things when we first heard of it. We'll dive deeper into the science behind the Apollo wearable, but suffice it to say that many people have experienced deeper, uninterrupted sleep while wearing one.
A non-conventional approach to better sleep

Read more