After a rocky start, the Nintendo 3DS is tops in Japan

after a rocky start the nintendo 3ds is tops in japan nintendo3ds us launchNintendo President Satoru Iwata must be breathing a sigh of relief. After a tough start for the Nintendo 3DS, the handheld hardware is showing steady growth, and is currently the most purchased piece of gaming hardware in Japan.

Following the release of the 3DS in Japan, the sales were encouraging. The device sold out 400,000 units, and despite slow software sales, things were looking good. Then the sales flatlined and it soon became apparent that longtime Nintendo fans were willing to try the new hardware, but it was not reaching the wider audiences that Nintendo had hoped for. So then came the price cuts.

Originally debuting at $249, the 3DS’ price was then cut 30-percent to $170, effective August 12. It attracted plenty of new fans, but also enraged those that paid the full price. Many felt that Nintendo was punishing them for their loyalty, something Iwata took very seriously. Iwata issued a personal apology to those fans, and offered them the Ambassador Program, featuring 20 Game Boy Advance and original NES games for free. The results were almost instant. 3DS sales exploded in Japan and Nintendo sold more than 215,000 units in a week—a steep increase from the 30,000 or so it was selling per week prior to that. The results were seen in North America too, where despite a major drop in industry sales in general, the 3DS saw a 260-percent increase.

A month later the sales seem to be remaining constantly strong, especially in Japan where the 3DS sold 58,837 units and led the week in hardware sales, according to figures compiled by Media Create and shared through This isn’t the first time that the 3DS has been at the top, but it is the first time that it took the top spot without the benefit of having just launched, or the recent price drop. The sales appear to be steady, which is good news for Nintendo.

It is also somewhat telling that even with good hardware sales, the 3DS’ software sales are still suffering. With only one title in the top 10, The Legend of Zelda: Ocarina of Time 3D (which is a remake to begin with), Nintendo must be concerned.

But there is good news on the horizon. Several major titles are due soon for the 3DS, including Super Mario 3D Land and Mario Kart 7. With the 3DS’ internal software finally caught up (Netflix is active, the e-Store is finally ramping up, etc.), the price at a point that people are accepting it and a handful of major titles on the way, the 3DS might finally have found its groove.

Emerging Tech

Light-swallowing room promises Call of Duty fans the blackest of ops

What's it like to be in a room fully painted with the world's darkest material, Vantablack? The makers of one of the year's top video games teamed up with Vantablack scientists to find out.

The best Nintendo Switch deals and bundles for October 2018

Looking to score Nintendo's latest hybrid console? We've smoked out the best Nintendo Switch deals right here, including discounts on stand-alone consoles as well as bundles that feature games like Fortnite and Super Smash Bros. Ultimate.

Samsung Galaxy Book 2 packs Snapdragon 850 into Always Connected Windows 2-in-1

The Samsung Galaxy Book 2 is set to go on sale at the start of November and should be a solid addition the collection of Always Connected Windows laptops. It packs a Snapdragon 850 and a 20-hour battery.

The hottest Nintendo Switch games you can get right now

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now, from Super Mario Odyssey to Fortnite.

Heads up, George Jetson: Terrafugia starts taking orders for its flying car

The Terrafugia Transition flying car will go on sale next year, roughly a decade after the first prototype rolled out of its hangar. Terrafugia promises improvements, including a hybrid powertrain, to make up for the long wait.

You can preload ‘Red Dead Redemption 2’ soon, and you definitely should

Red Dead Redemption 2's launch is quickly approaching. If you're planning on buying a digital version, you should keep in mind that the file size is roughly 90GB. Thankfully, you can preload the game starting October 19

Wings on the bus: ‘Fortnite’ Battle Bus now sends you to your death even faster

A new update for Fortnite: Battle Royale has made the starting Battle Bus significantly faster, meaning you can get killed by a better player even faster than you could up until now.

These guns will literally blow away the competition in Black Ops 4's Blackout

Finding a good weapon in Black Ops 4's Blackout mode is hard, especially when there are so many options. Whether you like to get up close or keep some distance between you and your enemies, here are the best guns in Blackout.

You're not a true fan without these Nintendo Switch exclusives

Who doesn't love a good Nintendo game? If you're looking for great first-party titles for your Nintendo Switch, take a look at our list of the very best exclusives available right now.

Dinner is cancelled! How to keep Call of Duty's zombies from eating your brain

New to Call of Duty: Black Ops 4's Zombies mode and don't know how to succeed? We've got the tips you need to blast away at the undead and keep yourself alive for longer, even without other players helping.

These are the best Xbox One games out right now

More than four years into its lifespan, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.

Who needs a sharpshooter when you have our 'Fortnite' shooting gallery guide

Fortnite season 6, week 4 challenges are here and with it comes the shooting gallery challenge. We show you where to find the shooting gallery locations and what kind of guns to use.

'World's best gaming processor'? We put Intel's new i9 through the ringer

Intel has launched the first Core i9 for the average gamer. Despite some controversies around its release, it’s the fastest gaming processor we’ve yet tested.