EA to buy PopCap Games for $1.3B

By Molly McHugh July 12, 2011

Electronic Arts (EA) announced today that it will acquire PopCap Games in a deal that may reach as much as a total of $1.3 billion . Last month, PopCap was rumored to have a mystery buyer that was offering somewhere around $1 billion. Given EA’s recent forays into social gaming, the deal doesn’t come as a huge surprise.

PopCap is behind popular games Plants vs. Zombies, Peggle, Zuma, and Bejeweled. ‘We picked EA because they have recast their culture around making great digital games,” CEO David Roberts said in a statement today. “By working with EA, we’ll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience.”

The rise of social gaming has been good to PopCap, which integrates with Facebook, RenRen, Google, as well as Android and iOS devices. And EA has been keeping tabs on the industry: The developer has been traditionally affiliated with console and PC gaming up until recently, when it’s made several acquisitions to establish itself in the social gaming market. EA acquired both Playfish and Angry Birds publisher Chillingo recently, as well as signed a five year deal with Facebook in late 2010.

Adding PopCap Games to this list is another big step for EA’s social gaming division. It’s becoming more and more of a serious competitor in the social and casual gaming market, likely with intentions of challenging Zynga, which continues to dominate. According to EA’s investor statements, PopCap will also help its presence with gamers in Asia, as well as via mobile platforms.

Topics

Former Digital Trends Contributor

Before coming to Digital Trends, Molly worked as a freelance writer, occasional photographer, and general technical lackey…

Gaming

3 underrated PS Plus games you should play this weekend (May 3-5)

The main character of Tales of Kenzera: Zau stands with two elemental items.

PlayStation Plus Premium and Extra have been around for almost two years, and during that time the subscription service has established itself as an ample competitor to Xbox Game Pass. That means there is a wealth of great games for PlayStation 4 and PlayStation 5 owners to check out if they're looking for something to play this weekend. I think PS Plus subscribers should be looking toward some of the more underrated games in the subscription service this weekend too.

I have three particular picks in mind. The first is an enjoyable Metroidvania that came to PS Plus' game catalog when it launched just a couple of weeks ago and deserves a lot more attention than it's getting. After that, there's an action-platformer that pays homage to series like Ninja Gaiden that you should check out before it leaves the catalog. Finally, there's a PS2-era Star Wars game that fills the niche a recently canceled game would have.
Tales of Kenzera: Zau

Gaming

If you’re not using PlayStation Stars, you’re missing out

Three phone screens with the PlayStation Stars app.

I wouldn't blame you if you forgot PlayStation Stars existed. In fact, I would guess the majority of people out there have no idea what that even is, but PlayStation's reward program deserves more attention than it's getting.

Launched in the summer of 2022, PlayStation Stars is a program meant to reward players for engaging with the PlayStation ecosystem. You can take on challenges to earn digital collectibles and, more importantly, coins that can be redeemed for games, store credit, and some premium in-game currencies.

Gaming

3 retro classics to play on Nintendo Switch Online this weekend (May 3-5)

Kirby and his friends post in Kirby and the Amazing Mirror art.

With rumors of a new Nintendo console heating up, it's once again time to accept that the Switch's long lifespan is coming to its end. 2024 will likely be the system's last full year before a successor steals its thunder. That's apparent in Nintendo's recent first-party offerings, as the system is getting a lot of remasters and niche curveballs this year. As exclusives like Endless Ocean: Luminous underwhelm, you may have found yourself looking for reasons to fire up your Switch.

Thankfully, you have a lot of great excuses to do so if you're subscribed to Nintendo Switch Online. The service is home to plenty of classic games from the NES up to the Nintendo 64. Even if you're a game historian, there's a good chance you haven't played everything Switch Online has to offer. This weekend, I have three recommendations for anyone looking to fire up some great, old games. These aren't random picks; I've chosen three games that feel spiritually linked to some of this spring's biggest games.
Kirby and the Amazing Mirror