Skip to main content

G4 teams with ESL Gaming to bring esports to television

ESL Gaming, one of the largest esports companies out there, is partnering with G4 to bring esports content to TV. This marks the first time that ESL events will air on linear TV in the U.S. and Canada.

G4 announced its grand return almost a year ago and since then has announced that series like X-Play and Attack of the Show will be coming along with it. With how large ESL is, paired with an ever-growing interest in competitive gaming, it could potentially be the addition the channel needs to reach a new audience beyond those that remember tuning in for reviews.

G4 will produce programs featuring ESL Pro Tour competition action. These programs will be cut down from eight of the tours to make them bite-sized enough to garner attention for the full ESL brand without the need for commitment.

“We know there is a growing number of esports fans in North America,” said Frank Uddo, senior vice president of media rights at ESL, “and G4 is the perfect partner for us as we continue on our mission to reach new audiences.”

It’s clear that the goal behind this partnership is to continue the growth for ESL while also helping a new G4 get its feet off the ground. The only unclear part is if this will actually come to fruition.

Anyone even remotely interested in esports already knows the place to go is usually Twitch for 24-hour esports content. Though esports tournament series like the returning Capcom Pro Tour have already shown what television can do for viewership, it’s unknown if a new channel can thrive on continuous viewing versus an already established juggernaut like Twitch.

Editors' Recommendations

DeAngelo Epps
Former Digital Trends Contributor
De'Angelo Epps is a gaming writer passionate about the culture, communities, and industry surrounding gaming. His work ranges…
How the relaunched G4 plans to stand out in the Twitch era
A panel of G4 hosts sitting on a couch.

G4 is back. The iconic TV channel made its official return to the air on November 16, both in a traditional cable television format and on Twitch and YouTube.

G4's Catastrophic Launch Spectacular | G4TV

Read more
5G-enabled billboard in Times Square briefly brings interactive game to masses
Picture of Time Square.

If you've ever wanted to play a game with random strangers while standing in the middle of Times Square, well, your prayers were briefly answered on September 8 and 9.

Using the Mega Screen billboard located at 1500 Broadway and West 43 Street in Manhattan, bystanders could scan a QR code with their smartphones to participate as an "interactive spectator" in Streamline Studios' 2020 co-op game Bake 'n Switch. Those who did so were able to jump in and play part of the game without having to download or install it.

Read more
Riot Games to hold its first mobile esports tournament for Wild Rift
League of Legends characters inside the Wild Rift.

Riot Games announced its first international tournament, for League of Legends: Wild Rift, in Singapore this year. The Wild Rift Horizon Cup will cap off the 2021 preseason and will begin on November 13, with the finals on November 21. This is Riot Games' first mobile gaming esports tournament.

Eight regions from around the world are already competing in their regional tournaments to qualify for the Wild Rift Horizon Cup. The top 10 teams from the regional qualifiers will head to the Suntec Singapore Convention and Exhibition Center to compete for the international title. The prize pool and the format of the tournament are yet to be announced.

Read more