Kiip: Revolutionizing mobile game advertising with ‘real-life’ rewards

Kiip-in-game-advertisingMobile advertising start-up Kiip is attempting to change mobile advertising for games with a new type of ad: Offer users real-life incentives for accomplishing in-game tasks. According to TechCrunch, the new advertising model would do away with pop-ups and banner ads that have long polluted the valuable screen space on our mobile devices.

The new breed of advertisers at Kiip believe the traditional type of ads deployed by networks like Apple’s iAd and Google AdMob are insufficient for our next-generation devices. Instead, Kiip is attempting to create a new kind of ad network that taps into the real reason people play games in the first place: achievements.

Kiip (pronounced like ‘keep’) has partnered with a wide range of brands, like Sephora, Vitamin Water, Dr. Pepper and Carl’s Jr., to offer free stuff in real-life for in-game success. So if, for example, you rack-up a string of three-star scores in Angry Birds, you might get a free milkshake, a 6-pack of soda or a sample mascara.

“Achievements are the universal currency for accomplishment and every game in the world has achievements,” 19-year-old Kiip co-founder and CEO Brian Wong tells TechCrunch. “The achievement itself isn’t the cool thing, it’s the moment. We realized that the moment was worth something. The natural evolution is to put something there that actually matches the achievement.”

Co-founded by former employees Brian Wong and Courtney Guertin, and Sequence’s Amadeus Demarzi, Kiip is apparently based on the manipulative idea that the best time to coerce someone into liking a brand is when that person is happy (i.e. when they just raked-in a high score).”People have been too focused on real estate and pieces of the screen being part of the advertising equation,” says Wong, “but they’ve completely overlooked the notion of moments, moments where you’re happy, moments when you engage. These moments are worth something.”

Kiip launches today in more than 15 games (the titles are currently unknown), meaning the new advertising model will reach roughly 12 million users immediately.


These are the best video games you shouldn't leave 2018 without

Developers showed up with a number of amazing games this year. Each capitalized on something unique but there's always one that outdoes them all. Here are our picks for the best video games of 2018 and game of the year.

Apple Mac users should take a bite out of these awesome games

Contrary to popular belief, there exists a bevy of popular A-list games compatible for Mac computers. Take a look at our picks for the best Mac games available for Apple fans.

Relive Nintendo’s handheld golden age with the 25 best Game Boy Advance games

The Game Boy Advance was the swan song of the Game Boy era. It also happened to have a boatload of amazing games. We decided to countdown our 25 favorite GBA games. Check it out and let us know your favorites in the comments below!

Still trying to unlock your main in 'Super Smash Bros. Ultimate'? Try these tips

Super Smash Bros. Ultimate is Nintendo’s biggest entry in the series to date with over 70 characters to unlock, but the process can feel tiresome. Here are our tips to unlock your roster as quickly as possible.

How to make a clan in ‘Destiny 2’ and where to go from there

Want to know how to make a clan in 'Destiny 2'? Here's everything you need to know, including how to design your clan's banner, earn extra loot, and help other players with guided games.

Put down the controller and pick up the best phones for gaming on the go

Which phones are the best if all you want to do is play some mobile games? We've done the hard work and put together a list of the best gaming phones on Android and iOS, so you can keep playing and winning.

Ditch the meditation app. 'Katamari Damacy Reroll' is pure gaming zen

Katamari Damacy Reroll brings the magic of the PS2 classic to Nintendo Switch and PC. With updated visuals and the same great, singular loop, Reroll stands the test of time. Katamari Damacy is the ultimate relaxation game.

Need help getting the Sleeper Simulant in 'Destiny 2'? We’ve got you covered

The Sleeper Simulant is one of the coolest new Exotic weapons you can unlock in the Warmind expansion of Destiny 2, but it's an involved process that will take awhile. Here's everything you need to know.

Xbox One S vs. PlayStation 4 Slim: Which console is worth your money?

Microsoft's new Xbox One S and Sony's PlayStation 4 "Slim" have bucked the generational gaming console trend. But which of these stopgap systems is worth spending your paycheck on?

Check out the best Xbox One deals and bundles for December 2018

Microsoft's consoles are just as capable of streaming movies as they are of playing the latest games. Check out our top Xbox One deals and bundles, which include new and upcoming triple-A games like Battlefield V and Fallout 76.

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…

The NES Classic is back in stock just in time for the holidays

The NES Classic is back in stock at multiple outlets at its original launch price of $60 in time for Christmas. Retailers offering it online are Walmart, GameStop, Target, and Best Buy -- if you're looking for the perfect holiday gift for…

Some ‘Fortnite’ players aren’t too happy with the new Infinity Blade weapon

The most recent update for Fortnite added the Infinity Blade melee weapon to battle royale, and some players aren't happy with how much it has changed the game during competitions.

Soulja Boy’s ‘new’ console appears to include stolen Nintendo games

Rapper Soulja Boy recently released his SouljaGame console, and it includes several emulated games that appear to be stolen from companies like Nintendo, SNK, and Capcom. A handheld version is also available.