Skip to main content

Nintendo announces its E3 plans, including a 40-minute Direct

Nintendo has finally revealed its E3 2021 plans. The company’s strategy this year is largely the same as it has been in previous years, with a main Direct presentation and a Treehouse stream featuring demos afterward.

While this year’s E3 is different than previous installments thanks to the move to all-digital, not much is changing for Nintendo. The company has long ditched physical presentations in favor of digital showcases, so it’s right at home with the format change.

Nintendo will make its E3 appearance on the final day of the show: Tuesday, June 15. It’ll air a Nintendo Direct at 9 a.m. PT on that day, which will run for 40 minutes. The company says that the video will mostly focus exclusively on software, most of which is launching in 2021. That kills any hopes that the rumored Switch Pro will be at the show this year.

Prime Day Focus
These Razer Blade Prime Day deals really pack a punch [in gaming power]
Secretlab Prime Day deals: Build your ideal work-from-home or gaming station
Amazfit Amazon Prime Day deals dropped: Save up to 40% off smartwatches today
Send it! This HoverAir X1 Drone can capture your adventures and it's $120 off

🗓 Nintendo at #E32021: 6/15, 9am PT!

Tune in for a #NintendoDirect with roughly 40 minutes of info focused exclusively on #NintendoSwitch software, mostly releasing in 2021, followed by around 3 hours of gameplay in #NintendoTreehouseLive | E3 2021.
https://t.co/TMjlZ5G37G pic.twitter.com/Hh1l6y0WVh

— Nintendo of America (@NintendoAmerica) June 2, 2021

Following the Direct, Nintendo will air a live Treehouse presentation featuring demos and deep dives into specific games. The presentation will run for roughly three hours following the Direct.

It’s a somewhat sparse showing for Nintendo. The company usually has a full presence at E3 with Treehouse streams throughout the expo. This is a much shorter content plan by comparison.

Details on E3 2021 are still shockingly sparse considering the digital expo is just over one week away. While Microsoft has confirmed its conference timing, we still don’t have an idea of the full schedule, which is unusual for the event.

E3 2021 begins on Saturday, June 12, and will run until Tuesday, June 15. Fans can register for the event, which will take place through a digital app.

Giovanni Colantonio
Giovanni is a writer and video producer focusing on happenings in the video game industry. He has contributed stories to…
Everything announced at the September 2023 Nintendo Direct
Princess Peach with a parasol in Super Mario RPG.

The third Nintendo Direct of the year just aired, and it established clear expectations for what players should expect as we head into what may be the final year of the Switch's life as Nintendo's main platform. Remakes of games like Mario vs. Donkey Kong and Paper Mario: The Thousand-Year Door were confirmed, the Princess Peach game finally got a full title, and some dormant retro series like Contra and F-Zero are getting brand new games.

As this was a packed 40-minute gaming showcase full of surprising reveals, it might have been hard for you to keep track of everything shown off. There's no need to worry about that, though, as we've rounded up every announcement that's made during the September 14 Nintendo Direct.

Read more
The future of E3 is in question again as ESA reportedly seeks a 2025 reinvention
E3 logo

The future of the once popular video game industry expo E3 is once again in question as the Entertainment Software Association (ESA) ended its partnership with ReedPop, the company that was helping it revitalize the event.

ReedPop is the company that runs events like PAX, EGX, and C2E2, and the ESA had brought them on board to help reimagine the in-person experience at E3. This was supposed to start with E3 2023, but it ended up being canceled a couple of months before it was supposed to take place. Clearly, the ReedPop and ESA partnership wasn't working well, so both companies have decided to move on. ESA CEO and president Stanley Pierre-Louis provided the following statement on the matter to GamesIndustry.biz.
"We appreciate ReedPop’s partnership over the past 14 months and support their ongoing efforts to bring industry and fans together through their various events. While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location. We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months."
This seems to confirm a claim from the Los Angeles City Tourism Commission from earlier in the year that plans for E3 2024 and E3 2025 at the Los Angeles Convention Center had been canceled. That said, Pierre-Louis' statement and the GamesIndustry.biz report indicate that E3 2024 and E3 2025 aren't canceled outright.
GamesIndustry.biz notes that it's still possible for the event to take place in 2024 -- just not at the Los Angeles Convention Center -- and claims that the ESA is "working on a complete reinvention of the E3 show for 2025." We'll just have to wait and see if those plans actually come to fruition, though, as E3 has struggled to return to its former glory since the start of the COVID-19 pandemic.

Read more
ESA denies E3 2024 and 2025 have been canceled, despite LA tourism board’s claims
E3 logo

There are conflicting reports over whether or not E3 2024 and E3 2025 will take place. A new document from the Los Angeles City Tourism Commission claims that both E3 2024 and E3 2025 have been canceled, but a spokesperson for the Entertainment Software Association claims no final decision has been made yet.

For over 20 years, the ESA held an event called E3 each June, where companies from around the video game industry would come together and show off their upcoming games. It got canceled due to the COVID-19 pandemic in 2020, and the ESA took 2022 off after a rough digital-only show in 2021. The expo was set to return in 2023, but was canceled in March after Nintendo, Sony, Microsoft, Ubisoft, and other game companies pulled out of the event. E3's future was put into question after that, and now it looks like it might not be coming back for the foreseeable future.

Read more