Twitter reacts to Nintendo’s Reggie Fils-Aime retiring, Doug Bowser taking over

Nintendo of America President Reggie Fils-Aime, one of the most popular executives in the video game industry, revealed in a heartfelt video that he will retire in April.

Fils-Aime, who represented Nintendo in major announcements and public events, became well-known as a friendly figure who looked like he really loved what he was doing. He joined Nintendo of America as executive VP of sales and marketing in 2003, then became its President and COO in 2006.

Unfortunately, it is time for him to say goodbye, with a bittersweet message that is filled with various video game puns.

“This is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends,” Fils-Aime said.

Within minutes of his retirement announcement, Twitter was flooded with tweets of gratitude for Fils-Aime and the work that he has done not just for his company, but for the industry as a whole, including some messages from other executives.

There were also some messages from other figures in the video game industry, showing how well-loved Fils-Aime was among developers, journalists, and event creators.

Gamers across the world mourned Fils-Aime’s departure, while celebrating his achievements.

Fils-Aime will be succeeded by the company’s Senior VP of Sales & Marketing Doug Bowser, and the irony was not lost on anyone. For those who have been living under a rock, Bowser is the long-time rival of Mario, and it feels appropriate that Fils-Aime will be “handing over the controller” to an iconic name in the Nintendo universe.

Fans first picked up on the coincidence when Bowser joined Nintendo from Electronic Arts in 2015, and his pending promotion has revived the trend.

As Fils-Aime retires and Bowser takes over, Nintendo will keep pushing forward as it takes advantage of its newfound success with the Nintendo Switch, which Fils-Aime had the pleasure of launching after going through the company’s struggles with the Nintendo Wii U.

In the latest Nintendo Direct, the company talked about upcoming games for the hybrid console, including the highly anticipated Fire Emblem: Three Houses, and revealed new titles such as Super Mario Maker 2, Tetris 99, Astral Chain, and a remake of the classic Game Boy adventure, The Legend of Zelda: Link’s Awakening.

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