Sony wants 500,000 players to try PlayStation VR in 2016

PlayStation VR
The upcoming PlayStation VR headset may be trailing behind its rivals, the Oculus Rift and the HTC Vive, in terms of its October release date, but Sony has plans to let prospective buyers test out the hardware ahead of its launch. PlayStation VP of Marketing John Koller has stated that the company expects to show off the headset to 500,000 potential customers before the end of 2016.

Koller’s comments came at a GameStop Investor’s Day presentation that was held last week. Koller described this effort to familiarize consumers with the tech prior to launch as “critical,” according to a report from Ars Technica.

“We need people to pick this up and play it. We need them to be transported,” Koller said at the event, emphasizing the experiential nature of virtual reality — something that even the most slickly produced trailer can’t really communicate. He went on to add that trials are “unequivocally the best thing we can do for the technology and the platform.”

This marketing push will seemingly set PlayStation VR apart from the Rift and the Vive. While those headsets are currently building awareness via word-of-mouth, neither looks likely to have anywhere near as large an in-store presence as that being planned for PlayStation VR.

Given that most PC gamers will typically used online storefronts like Steam to purchase new releases, brick-and-mortar retailers are now more interested in the console market. That’s reflected by comments made during the presentation by Gamestop COO Tony Bartel, who stated that Sony’s VR outing will have the “strongest launch titles” as well as the largest install base for the new technology.

While other headsets have already taken off among enthusiasts, it’s mainstream audiences that will decide the fate of the VR boom. It’s smart for Sony to give anyone on the fence an opportunity to test out the hardware in-store — but there’s plenty of work to be done if PlayStation VR is to really compete.

PlayStation VR is set to launch in October 2016, and will retail for $400.

News

Listen up! White noise device may make VR motion sickness a thing of the past

A simple device that sends white noise vibrations to the inner ear could be all it takes to fix the long-running problem of nausea in virtual reality. The developers are now seeking FDA approval.
Gaming

Xbox One X vs. PS4 Pro: Which console is more powerful?

Far from cooling down, the console wars are only getting more intense. We compare Microsoft's Xbox One X to Sony's PlayStation 4 Pro to help you decide which premium console is right for you.
Virtual Reality

Oculus Rift vs. HTC Vive: Prices drop, but our favorite stays the same

The Oculus Rift and HTC Vive are the two big names in the virtual reality arena, but most people can only afford one. Our comparison tells you which is best when you pit the Oculus Rift vs. HTC Vive.
Gaming

How do Nintendo Switch, Xbox One X compare to each other? We find out

The Nintendo Switch is innovative enough to stand apart from traditional consoles, but could it become your primary gaming system? How does the Switch stack up against the Xbox One?
Computing

HDR monitors are beginning to have an impact. Here are the best you can buy

HDR isn't the most common of PC monitor features and is often charged at a premium, but the list of available options is growing. These are the best HDR monitors you can buy right now.
Gaming

Find the perfect weapon in 'Call of Duty: Black Ops 4' multiplayer with our guide

Call of Duty: Black Ops 4 has several different guns to choose from in its multiplayer mode, and they're split across multiple classes. Here's a guide to all of them and when you should use them.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Booze-filled ski poles and crypto piggy banks

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Gaming

New ‘Stardew Valley’ content on the way, as game’s maker freezes next project

Stardew Valley creator Eric Barone said that he will continue working on new content for the indie farming simulator. The developer previously said that he will devote all his time to his next game, but that has been placed on hold for now.
Gaming

Underwater survival game ‘Subnautica’ free on Epic Games’ online store

The award-winning underwater survival game Subnautica is currently available as a free download on the Epic Games store. The Steam challenger looks to attract players with a new free game every two weeks.
Gaming

Kanye West wants to meet ‘Metal Gear Solid’ creator Hideo Kojima, for some reason

Rapper Kanye West wants to meet video game designer Hideo Kojima in New York. Nobody knows the reason behind the meeting, but fans are speculating that it may have something to do with Death Stranding for the PlayStation 4.
Gaming

Sharing your best gameplay moments is quick and easy on the Xbox One

The current generation of consoles make it easier than ever to share your gaming highlights with the world. Here's a quick guide on how you can record a gameplay video on Xbox One.
Gaming

‘Kingdom Hearts III’ out in the wild, director asks for support to stop spoilers

Kingdom Hearts III has been leaked, with several copies of the game out in the wild. The game's director, Tetsuya Nomura, responded to the situation, calling for help from gamers to stop spoilers from spreading online.
Gaming

The DualShock 4 is one of the best controllers ever, and you can use it with a PC

Sony's new DualShock 4 controller has become a fan favorite, and some people want to use it with a PC. Here's how to connect your DualShock 4 and start using it, either with an official adapter, or unofficial software.
Gaming

Project Stream testers get to keep a free copy of ‘Assassin’s Creed Odyssey’

Those who participated in Google's technical test of Project Stream won't be able to access the service to play Assassin's Creed Odyssey after January 15, but they'll get to keep the game on PC anyway.