Skip to main content

At CES, Stern Pinball flexes its bumpers and tries not to tilt

Pinball is in the middle of a somewhat surprising resurgence, as young people (those who didn’t necessarily grow up playing pinball) flock to arcades and dive bars across the world to try their hand. If you’ve ever been in a pinball room, you know that the most popular machines are often tied to media franchises, like Alien or Lord of the Rings.

Stern Pinball is riding the wave of the pinball revival to massive sales bumps — to the tune of 40 percent year-over-year growth in 2017 and 2016. Digital Trends caught up with Stern at CES in Las Vegas, where he spoke with Zach Sharpe, Stern’s director of marketing, who also happens to be the top competitive pinballer on Earth, per the International Flipper Pinball Association (IFPA).

Stern specializes in making those licensed machines; at CES, it is showing off two Star Wars machines and one Guardians of the Galaxy rig. A full list of Stern machines can be found here.

“There are tournaments popping up all over the world, and there are 50,000 players ranked in the world, so I’ve only got one way to go, and that’s down,” Sharpe said with a laugh. Last year’s world championships were held in Denmark, and Stern has had a big hand in facilitating the pinball revolution, launching the Stern Pro Circuit, which offered more than $100,000 in total prize money over the course of 2017.

“You can find tournaments all over the world,” Sharpe said. “In fact, Portland (Oregon) has some of the most tournaments in the world. There’s [almost] a tournament every day out there!” Sharpe promises to play one-handed if he ever challenges the DT squad in a match.

Stern’s machines sell for anywhere between $5,500 and $9,500, but they don’t typically sell directly to consumers, so you’ll need to go through a distributor (or make some sort of Godfather offer) to get your hands on one personally. Want to try making your own pinball machine? That’s what Makerball is for, or you can even try your hand at making a two-player machine.

For more CES coverage, be sure to head to our official coverage page.

Update: We’ve fixed some errors regarding IFPA player rankings and Stern’s target sales markets. 

Editors' Recommendations

Nick Hastings
Former Digital Trends Contributor
Nick is a Portland native and a graduate of Saint Mary's College of California with a Bachelor's of Communication. Nick's…
How to get to Monkey Island in Sea of Thieves
An election poster for guybrush in Sea of Thieves.

Over the course of its many years of updates and expansions, Sea of Thieves has had a few notable crossovers with other pirate franchises. The Pirates of the Caribbean crossover let you team up with the legendary Jack Sparrow, but the Monkey Island content felt like it came out of nowhere. For those unaware, Monkey Island is a series of pirate point-and-click games that were as funny as the puzzles were obscure. Thankfully, you don't have to intuit that you need to combine a cat whisker with a mason jar to bypass a skeleton guard to get to this new content, but it is more challenging than you might think.

Read more
3 Xbox Game Pass games you need to play this weekend (May 3-5)
Senua in Hellblade: Senua's Sacrifice.

Another weekend is upon us, and you're probably looking for some games to kill time with over the course of it. We're in a bit of a lull right now ahead of a flurry of releases starting next week, so it's a great time to dip back into the Xbox Game Pass catalog and check out some games that you may have missed. There are three games in particular that I think you should check out this weekend if you're looking for something to play.

One is an unsettling adventure that's getting an Xbox-exclusive sequel later this month. The next is a finely animated roguelike indie that recently made its way to Microsoft's gaming subscription service. Finally, there's a relaxing adventure that gives players a lot of freedom, yet is short enough to beat in a weekend. If you're having trouble deciding what to play this weekend, give one of these games a shot.
Hellblade: Senua's Sacrifice

Read more
3 underrated PS Plus games you should play this weekend (May 3-5)
The main character of Tales of Kenzera: Zau stands with two elemental items.

PlayStation Plus Premium and Extra have been around for almost two years, and during that time the subscription service has established itself as an ample competitor to Xbox Game Pass. That means there is a wealth of great games for PlayStation 4 and PlayStation 5 owners to check out if they're looking for something to play this weekend. I think PS Plus subscribers should be looking toward some of the more underrated games in the subscription service this weekend too.

I have three particular picks in mind. The first is an enjoyable Metroidvania that came to PS Plus' game catalog when it launched just a couple of weeks ago and deserves a lot more attention than it's getting. After that, there's an action-platformer that pays homage to series like Ninja Gaiden that you should check out before it leaves the catalog. Finally, there's a PS2-era Star Wars game that fills the niche a recently canceled game would have.
Tales of Kenzera: Zau

Read more