Survey Reveals Segmented U.S. Gamer Market

A new survey from Parks Associates finds that video game developers and publishers may be ignoring major portions of the U.S. gamer market by focussing on two gaming audiences—casual gamers and so-called hardcore gamers. Instead, the survey finds the U.S. gamer market consists of some six segments, each with different gaming behaviors, motivations, and (ch-ching!) spending patterns.

The survey of 2,000 U.S. online gamers found gamers broke down into the following categories:

  • Power gamers, accounting for 11 percent of the market but almost a third of retail and online game spending;
  • Social gamers who account for 13 percent of the market and play games as a way of interacting with friends;
  • Leisure gamers carry some 14 percent of the market, and spend nearly 60 hours a month playing—they spend time mainly on casual titles, but prefer challenging games and are interested in new gaming services;
  • Dormant gamers who account for a whopping 26 percent of the market and who don’t play much because of family, work, or school, but like to play challenging games, and play with friends and family;
  • Incidental gamers account for 12 percent of the market and play games mainly out of boredom—but they’re bored more than 20 hours a month;
  • and Occasional gamers, who play mainly word, board, and puzzle games annd account for a massive 24 percent of the market.

A surprising result from the survey is the importance of social gaming; video games are often considered a solitary activity, but Parks Associates’ findings indicate a significant portion of the market views gaming as a social activity. "Social and leisure gamers may play simple, non-competitive games, but they want to play these games with friends and players they meet online," said Yuanzhe (Michael) Cai, Parks Associates; Director of Broadband and Gaming. "For this type of gamer, there simply aren’t that many options."

Product Review

The Division 2 brings the most fun we've ever had to Washington, D.C.

After 55 hours with The Division 2, it’s clear that Ubisoft has improved on the original in almost every way. The world is richly detailed, the story missions are wonderful, gunplay and enemy design are great, and the endgame content is…
Gaming

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
News

Drunk shoppers spend $48B per year while intoxicated, mostly on Amazon

Drunk shoppers spend more than $400 per year, according to the results of a survey carried out by The Hustle. The drunk shopping industry is apparently worth $48 billion, and Amazon is turning out to be the biggest beneficiary.
Gaming

The best of the last generation: Our 50 favorite Xbox 360 games

The Xbox 360 thrived during a generation where games were plentiful. Here's our list of the best Xbox 360 games of all time, including all game genres and even a few special indie hits.
Gaming

Final Fantasy XIV: Shadowbringers to add Dancers and the Hrothgar

Final Fantasy XIV: Shadowbringers will add a second set of new jobs and races to the MMORPG, namely Dancers and the Hrothgar. The Dancers use throwing weapons and can buff teammates, while the Hrothgar are a male-only, leonin race.
Gaming

Sony to launch State of Play videos for PlayStation 4, PlayStation VR

Sony will debut a new video program named State of Play on March 25. The first episode will focus on new PlayStation 4 and PlayStation VR games, and it remains to be seen if Sony will tease the PlayStation 5.
Gaming

The Legend of Zelda: Breath of the Wild bug lets Link ignore temperature effects

A newly discovered bug in The Legend of Zelda: Breath of Wild allows players to max out both hearts and stamina. The glitch also disables temperature effects such as the heat of Death Mountain and the cold of Hebra.
Gaming

Report: Nintendo will release two new Switch models in 2019

According to a report from The Wall Street Journal, Nintendo will unveil two new Switch models at E3 and release them this year. One of the models will target hardcore gamers, while the other will be budget friendly.
Gaming

Twitch streamer somehow beats Bloodborne, all the souls games without getting hit

A Twitch streamer named The Happy Hob has managed to play through all Dark Souls games, Demon's Souls, and Bloodborne in a row without getting hit a single time. He has been attempting the feat for months.
Gaming

Here are the best items a Shinobi should buy in Sekiro: Shadows Die Twice

Sekiro: Shadows Die Twice is a brutally challenging game that requires persistent focus and a lot close calls with death. You can make things a bit easier on yourself with by purchasing important items from vendors.
Gaming

Here’s everything you need to know about MLB The Show 19

MLB The Show 19 launches on PlayStation 4 on March 26. If you're interested in finding out what's new in the latest iteration of the annual baseball sim, we've got all the details, from new gameplay mechanics to Road to the Show changes.
Gaming

Newegg slashes prices on PS4 accessories and AAA games like Anthem

Newegg is currently offering big savings on a number of games for PS4 and Xbox One, including Anthem, Metro Exodus, The Division 2, and Kingdom Hearts 3. Accessories including headsets are also on sale.
Gaming

Apple Arcade might be the new game subscription service worth signing up for

Apple Arcade will launch this fall bringing a new game-subscription service with cross-platform support for iOS, Mac, and Apple TV. At launch, the service will feature more than 100 exclusive games, with more added to the service regularly.
Gaming

Fortnite World Cup kicks off April 13 with $1 million in weekly prizes

The Fortnite World Cup kicks off on April 13 with the start of Online Opens for solo play. $1 million in weekly prizes will be awarded during the Online Open Finals, so get practicing!