Skip to main content

Ubisoft’s digital E3-style showcase will stream on July 12

E3 might be canceled, but Ubisoft’s still planning a showcase for its upcoming games.

The publisher announced plans Monday for Ubisoft Forward, a digital conference that would reveal new game announcements and news about existing titles.

The event will be streamed on July 12 at noon PT.

The company sent a “Save the Date” alert to fans and media, but did not offer any details about what to expect, only saying it would offer “an E3-style showcase with plenty of exclusive game news, exciting reveals, and much more.”

Ubisoft’s E3 press conferences, in recent years, have become one of the highlights of the show, with surprise new franchises ranging from Watch Dogs to the long-awaited sequel for Beyond Good and Evil.

This year, fans are likely to learn more about the recently announced Assassin’s Creed Valhalla and delayed titles including Watch Dogs: LegionGods and Monsters, and Rainbow Six Quarantine.

Fans had hoped to learn more about Valhalla last week during Microsoft’s Inside Xbox presentation, but the touted reveal of “gameplay footage” showed very little and left a bad taste in many people’s mouths. Ubisoft will likely show a much more involved (and unedited) slice of the game at its own event.

E3 2020 was canceled in March due to coronavirus concerns.

Many publishers, such as Bethesda, are foregoing E3-like presentations altogether. Sony and Microsoft, though, have new consoles to launch this fall, so they’ll be showcasing those (and select titles) throughout the summer.

In addition, Game Awards host Geoff Keighley has organized a collection of digital presentations dubbed Summer Game Fest, which will reveal a number of upcoming titles from a variety of developers and publishers.

Editors' Recommendations

Chris Morris
Chris Morris has covered consumer technology and the video game industry since 1996, offering analysis of news and trends and…
E3 2023 returns in June with separate business and consumer days
The logo for E3 2023.

E3 2023 will return as an in-person event from June 13 to June 16, 2023, as announced by ReedPop today.

The Entertainment Software Association (ESA) already revealed that E3 will return in 2023, but now we know exactly when the event will take place, along with several other key details. E3 will once again take place at the Los Angeles Convention Center after a four-year hiatus, but will incorporate separate days for industry professionals and general consumers.

Read more
E3 returns to LA in 2023 thanks to the company behind PAX
Crowd of E3 attendees in front of the E3 logo and various game posters.

After being canceled both physically and digitally in 2022, E3 seemed all but finished. Several months after this year's cancellation was announced, the Entertainment Software Association (ESA) stated that the event is far from dead, with plans to return with a physical show in the works for 2023. Now, we have confirmation on just how it plans to get back on its feet after the ESA announced a partnership with ReedPop, the company behind the PAX conventions.

E3 will return in 2023, according to its parent company | Interview

Read more
E3 isn’t dead just yet as ESA plans physical show for 2023
e3 returns full force in 2023 logo

Geoff Keighley's Summer Game Fest, as well as other digital gaming showcase livestreams coming this summer, have proven that the gaming industry doesn't need E3, which was canceled this year for the second time in two years to reduce health risks associated with the COVID-19 pandemic. However, the Entertainment Software Association (ESA) is telling everyone not to count it out just yet. Gaming's governing body has announced that E3 will be returning in 2023.

ESA President and CEO Stan Pierre-Louis said in an interview with The Washington Post that E3 2023 will combine both in-person and digital elements. He attributed the success of last year's virtual E3 to the expanse of its reach to fans and journalists around the world who couldn't afford to fly to Los Angeles for the convention or couldn't attend it for other reasons. He added that people still want to connect and network with each other in person.

Read more