Skip to main content

Amazon takes on Roku with new Fire TV Edition TVs supporting Dolby Vision

Amazon Fire TV Edition TV with Dolby Vision
Julian Chokkattu/Digital Trends

Amazon’s bringing back its Fire TV Edition TVs, adding in a new twist: Support for Dolby Vision for dynamic HDR. Amazon made the announcement about the new 4K TVs at Dolby Soho, a boutique “Dolby Vision experience space” where Dolby can show off its HDR technology. The companies also announced the launch of a pop up at the space where New Yorkers can experience shows and movies in full Dolby Vision glory.

The new Fire TV Edition TVs are produced by Toshiba and will be sold through Best Buy stores and Amazon. At the event, the company showed off a 50-inch Toshiba Fire TV Edition TV. A 55-inch model is available today, but the 50-inch and the 43-inch models will be available on June 30.

Amazon claims that, apart from the addition of Dolby Vision HDR to show off the growing collection of Dolby Vision content from Amazon Prime Video, Netflix, and others, it also improved the Fire TV interface, adding more dynamic visuals as you shift through content.

This is not the first Dolby Vision-powered Fire TV device Amazon has introduced — the Fire TV 4K stick already supports Dolby Vision. However, this latest move appears to be a direct response to the proliferation of popular Roku-powered TVs, specifically TCL models such as the 6-series, which offers a winning combination of Roku’s intuitive streaming interface and (you guessed it), Dolby Vision HDR support to go along with 4K Ultra HD resolution for excellent picture quality on a budget.

In addition to Dolby Vision HDR, of course, the new TVs offer easy access to Alexa — something Roku TVs can’t claim. You can access the digital assistant via the included voice remote, allowing for the ability to launch apps, use voice search for your favorite shows and movies, switch inputs, and even control smart home devices all with your voice via Amazon’s eager helper.

The TVs likely won’t have access to as many apps as their Roku counterparts, but Amazon is touting a solid collection of built-in apps, including popular choices like Netflix, Hulu, HBO, Showtime, Starz, and of course, Amazon Prime Video, among others. 

You can purchase the 55-inch model from Amazon today, or wait until the end of the month to grab one of the smaller sizes.

Editors' Recommendations

Julian Chokkattu
Former Digital Trends Contributor
Julian is the mobile and wearables editor at Digital Trends, covering smartphones, fitness trackers, smartwatches, and more…
McIntosh’s new $8,000 AVR: gigantic power, with a Dolby Atmos catch
The McIntosh MHT300 Home Theater Receiver.

New York-based prestige audio brand McIntosh this week launched the MHT300, an $8,000, 7.2-channel home theater receiver that boasts a monstrous 120 watts to 150 watts per channel of power. That's right: up to 1,050 total watts. But what's impressive about this is that all that legendary McIntosh power is distributed to all seven channels, making for some serious movie-watching sound from all directions. Well, kinda.

The McIntosh MHT300 Home Theater Receiver will let you hear "every explosion, car chase, and high-speed fighter jet flyby," according to a press release, at 120 watts per channel into 8-Ohm speakers or 150 watts per channel with 4-Ohm speakers, with all seven channels driven.

Read more
I replaced my kitchen TV with an Echo Show 15 — and I kinda liked it
Amazon Echo Show 15 showing Fire TV experience, with an Amazon Fire TV voice remote in the foreground.

For the better part of the last 20 years, my family has had a TV in our kitchen. It was the cheapest 19-inch flat screen I could find at the time -- a 720p Sharp model -- and we hooked it up to our cable connection and a Tivoli One speaker for better sound. It worked just fine -- no complaints. But when Amazon asked if I wanted to try swapping that ancient rig out for something a bit more modern, like an Amazon Echo Show 15 with its latest Fire TV update, I figured why not? Three weeks into the experiment, here’s how it’s going.
You’re gonna need a mount …

The original Sharp 19-inch TV …
… and the Amazon Echo Show 15.

Read more
Amazon Echo Show 15 is getting the full Fire TV update today
Amazon Fire TV on Echo Show 15.

The line between the Amazon Echo Show 15 and a Fire TV is blurring, with the former getting the experience of the latter starting today with a software update.

It won't quite turn your Echo Show 15 into a Fire TV 15, per se. But it'll give it full access to the Amazon Appstore, and that means you should have all the apps available to essentially turn it into a wall-mounted streaming powerhouse (provided that everything's square when it comes to APIs and app updates, but we have a feeling Amazon and the developers will have that figured out in short order, if things aren't already working as expected).

Read more