Skip to main content

Amazon is working on a free video streaming service for Fire TV owners

Amazon is working on a new video service for those who own one of its Fire TV devices, according to The Information. The new streaming service will be ad-supported and will aim to capture a chunk of the $70 billion TV advertising market. The service is reportedly being developed by IMDB, which is owned by Amazon. The new video channel may be called Free Dive.

The ad-sales portion of Amazon’s revenue has been growing significantly in recent years. According to The Information, estimates place earnings from the category at around $8 billion in 2018.

Gaining at least a few million viewers should be fairly easy for the internet sales behemoth. There are roughly 48 million Amazon streaming devices in the wild and we imagine a decent portion of those who own some form of Fire TV would at least give the new service a cursory glance when it becomes available to them.

It wouldn’t be the first time a company that makes video streaming devices steps into the world of content creation: Roku offers the Roku Channel with its own devices. Roku Channel is also free and ad-supported, offering a somewhat eclectic blend of content to those without subscriptions to popular services like Amazon Prime Video or Netflix.

Amazon may have a bit better content than Roku for its new service: The company is reportedly in talks with major TV studios to license older TV shows that have aired on their networks. What Amazon can license will depend on how much the company is willing to spend, but the fact that Amazon is even talking to major studios means that the company may be able to snag a few compelling titles for cult viewers to check out on their Fire TV for free.

As far as we’re concerned, any new streaming service from Amazon could be interesting. We’re big fans of Prime Video and expect that this new option could be decent if the company adds a few solid shows to its streaming platform.

Interested in watching some good Amazon-made content in the meantime? Be sure to check out our list of the best shows on Amazon right now.

Editors' Recommendations

Parker Hall
Former Digital Trends Contributor
Parker Hall is a writer and musician from Portland, OR. He is a graduate of the Oberlin Conservatory of Music in Oberlin…
Don’t like giant ads on Amazon Fire TV? Then don’t buy one
A promo for a show on Amazon Freevee.

Oh, no! A full-screen promotion for a service on the platform you basically got for free! Phil Nickinson / Digital Trends

There’s been a little bit of a kerfuffle of late regarding Amazon Fire TV and advertising. Not that it has ads on the home screen, mind you. That’s not exactly new. But, rather, that you’re getting pushed onto a full-screen promo when coming out of sleep mode because you’re landing right atop the featured carousel, which in turns triggers the full-screen ad. Previously, you’d have to click up into the carousel for it to expand.

Read more
PBS Food brings its free streaming channel to Amazon, Roku
A graphic showing the PBS Food logo.

PBS isn’t exactly synonymous with advertising (those lines have definitely blurred over the years, however). But it’s also not ignoring the ridiculously large space that is free ad-supported television and today announced that PBS Food is available on Amazon Freevee, Plex, and Roku.

It’ll be a familiar experience as it’s an extension of the existing PBS Food brand and will include shows like Mind of a Chef, The French Chef with Julia Child, Eating In With Lidia, I’ll Have What Phil’s Having, Jacques Pépin: Heart & Soul, Essential Pépin, and Simply Ming, among others.

Read more
Everyone is missing the point on streaming video
App icons on the Apple TV homescreen.

Yes, there are a million ways to watch streaming video. And that's the way it should be. Phil Nickinson / Digital Trends

There's a tremendous amount of gnashing of teeth anytime a streaming service increases its prices. There's a scramble by media outlets to update SEO-friendly posts and quickly offer alternatives, as if this was all a zero-sum game and you're able to watch the same things on all the services. Or maybe it's time to go back to cable altogether because streaming video is just too darn expensive and it's too hard to find what you want to watch. We're in one of those times in which it feels like all the services are increasing all the prices, to the extent that Engadget has plainly asked "Is streaming even still worth it?"

Read more