Skip to main content

Hulu is beginning to roll out Netflix-style individual user profiles

a e networks hulu live tv streaming service ad free
Image used with permission by copyright holder
If more than one person watches TV shows and movies on your Hulu account, chances are good that you’ve found yourself getting recommendations that don’t exactly apply to you. Netflix and a few other services have solved this problem by offering support for multiple profiles, and now Hulu is beginning to follow suit.

“TV is very personal and we know people share their Hulu with spouses, kids, and family members,” Hulu’s Richard Irving wrote in a post on the company’s blog on Thursday. “Inevitably, you may not be as enthusiastic about Sci-Fi as your spouse. And it is likely that new episodes of Doc McStuffins are not quite as exciting for you as they are for your children. The next step in creating the most personal TV experience is introducing profiles.”

A single Hulu account can have up to six unique profiles. In addition to recommendations, each profile has its own viewing history, information, and Watchlist, and even includes a personalized home page.

Image used with permission by copyright holder

When first setting up a new profile, the viewer will be presented with a brief quiz. This allows the viewer to customize the recommendations they’ll be getting by telling the service which types of TV shows and movies they prefer. Once they start watching, the same recommendation engine Hulu has been using until now will further tailor the profile to them.

Similar to Netflix, this new profiles feature includes a special kids-only option, which Hulu calls the Kids Hub. This allows younger viewers to freely browse through shows and movies without the potential for running into mature content or other unsuitable programming.

For the time being, only users viewing Hulu on the web will be able to try out the new profiles feature. Hulu says that it will begin to roll out profiles on “the most popular Hulu devices” over the course of the next few weeks.

Editors' Recommendations

Kris Wouk
Former Digital Trends Contributor
Kris Wouk is a tech writer, gadget reviewer, blogger, and whatever it's called when someone makes videos for the web. In his…
Hulu drops price for entry-level users, hikes price of live TV tier
Hulu with Live TV

Depending on how you use popular on-demand (and live TV) streaming service Hulu, your wallet is either having a good or a bad day: The company announced price changes across two of its three tiers, dropping the cost for entry-level subscribers, but raising it for those who enjoy its most advanced features. The prices will go into effect on February 26.

If you subscribe to Hulu's cheapest plan, which is subsidized by ads, the price has gone from $8 to just $6 per month -- a solid value if you want to watch Hulu's content but don't mind sitting through some ads. The price of Hulu's ad-free tier remains $12 per month.

Read more
Apple TV with Zoom means it’s finally time to call your mother
Zoom on Apple TV.

Zoom on Apple TV uses your iPhone as a camera (sweet dog blanket not included). Phil Nickinson / Digital Trends

Zoom is now available on Apple TV, complete with Continuity Camera. That means you can use your iPhone camera as, well, the camera and your TV as the screen on which to see the folks on the other side of the call. And because Zoom is a cross-platform app, it means you don't have anymore excuses for your Android-wielding family.

Read more
Samsung is offering a 100 day trial of some of its best soundbars
Samsung 2022 HW-Q910B soundbar.

If you’re keen to invest in one of the best soundbars around and looking for great soundbar deals, Samsung is the place to go. It offers some great discounts on Dolby Atmos soundbars like the Q-Series 7.1.2 channel Q900C which currently has $410 off, but it also has a killer trial. Right now, you can enjoy any of the Q or S series soundbars for 100 days before committing to a purchase. If you’re not entirely happy, you can return them before then for a full refund. That’s how confident Samsung is that you’ll love its soundbars. Keen to know more? Let’s take a look.

What to buy in the Samsung soundbar range
Samsung makes some of the best soundbars around with its Q-Series being a particular highlight. We’re huge fans of the

Read more