Forget stainless steel: GE’s Café appliances offer a brand-new vision for the kitchen

ge appliances cafe brand matte white 0GE Appliances has revamped its Café brand with a line of customizable appliances — and a striking change from the standard, stainless steel fare you see everywhere these days.

Instead of offering customers a fixed set of stainless steel appliances, The Matte Collection presents two matte finishes choices, matte white and matte black, and a choice of brushed hardware knobs and handles. Customers can select the hardware color or colors they prefer to go with their choice of finish. Later on, if the customers’ style or preferences change, they can replace the hardware with another color.

At a launch event for the new lineup in New York City on Wednesday, we spent some time with both the matte white and matte black appliances, which were paired with brushed copper handles. The effect was striking. In a world of stainless steel, which stretches from the most expensive Viking and Sub Zero fridges to the most entry level ranges, the matte white look will certainly stand out, and offers new options for kitchen designers and interior decorators.

The Matte White finish has a smudge-resistant, soft-touch feel. GE Appliances says the Matte White finish complements premium cabinetry and works well with bronze-toned fixtures, resulting in a layered space that feels connected, clean and timeless. The Matte Black finish lets customers create a crisp, bold statement with room for thoughtfully added details. When paired with darker handles, the black finish looks elegant and modern; when mated with copper handles, as we saw, the finish is transformed to an inviting one instead.

All handles in The Matte Collection will have a copper cuff with the Café logo. GE Appliances chose copper for its association with high-end cookware. The four hardware color choices are brushed copper, brushed stainless steel, brushed black, and brushed bronze.

“After significant research to understand consumers’ needs and wants, we uncovered a white space in the current appliance market for Café to offer the style-driven consumer options to personalize a kitchen — down to the finer details that matter,” said GE Appliances chief commercial officer Rick Hasselbeck.

“Before today, consumers did not have the chance to personalize their appliances and bring them into the overall design of the kitchen at an affordable price,” Hasselbeck continued. “Café marries luxury with affordability and encourages consumers to be bold in their choices, as the hardware can continually be updated to fit the latest trends and style preferences.”

The Matte Collection appliances will include wall ovens, ranges, cooktops, French door refrigerators, dishwashers, and vent hoods.

Customers will be able to order Café appliances from The Matte Collection beginning in August 2018. The appliances will be available through mass retail outlets and independent retail stores.

Mobile

It’s 2025. How has 5G changed our lives? We asked experts to predict the future

2025 is the year that mobile carriers say 5G goes mainstream. How will the technology change, revolutionize, or make obsolete the things we do today? We asked futurists to give us an idea of our future 5G connected world.
Movies & TV

Who needs sunshine? Stay inside and watch the best movies on Netflix instead

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Product Review

Frigidaire FGIP2468UD dishwasher review

This Frigidaire dishwasher has a lot of pros, including the ability to run quietly and impressive cleaning capabilities. But do they come at a price? Read our review to find out how it stacks up.
Gaming

Xbox games on PlayStation? Microsoft executive says it could happen

Microsoft's first-party studios could still create games for other systems, according to head of Xbox studios Matt Booty. Double Fine and Obsidian are both bringing their latest games to PlayStation.
Deals

Be cool in school with Beats Solo3 headphones, now $135 less on Walmart

Apple acquired Beats back in 2014, and henceforth, all Beats products have been spruced up with a bit of Apple magic. A prime example is the Beats Solo3 Bluetooth headphones, which boasts excellent wireless capability, sound quality, and…
Product Review

You can’t ask for more in a budget robot vacuum with the Eufy RoboVac 15C MAX

If you're looking to get your first robot vacuum without breaking the bank, then the Eufy RoboVac 15C MAX is worth considering with its Wi-Fi connectivity, Google Assistant/Amazon Alexa integration, strong cleaning performance, and sleek…
Smart Home

Foxconn interns reportedly work long hours to produce Amazon Alexa products

A recent report from the Chinese Labor Watch said that student interns are forced to work long hours without rest in order to meet Amazon Echo production goals at the Foxconn factory in China.
Smart Home

Hello Fresh vs. Blue Apron: Which service is better, cheaper, and tastier?

These days, you have several meal-delivery services to choose from if you don't have hours to slave over a hot stove. We compared two of the bigger competitors: Hello Fresh vs. Blue Apron.
Smart Home

New Ecovacs Deebot Ozmo models vacuum and mop with multi-floor mapping

Ecovacs Robotics launched two new robotic home floor care models. The Deebot Ozmo 920 and Deebot Ozmo 950 add new laser-based navigation and multi-floor mapping capabilities combine robotic vacuuming and mopping for total floor cleaning.
Deals

Locate a runaway pet with the Whistle 3 GPS Pet Tracker, now $64 on Amazon

A good way to monitor your pet’s movements is through a GPS tracker. A great option is the Whistle 3, which is available on Amazon for only $64 as an early Prime Day deal. It’s normally sold for $80, so you get $16 savings.
Buying Guides

Back to school smart home gadgets under $50 for your dorm

Today’s students are accustomed to a high-tech lifestyle, which they'll want to maintain when they start college. But they're also strapped for cash, so these back to school smart home gadgets under $50 for the dorm are perfect!
Smart Home

Google Assistant’s reminders will soon nag your significant other for you

Let Google take the heat for all that nagging: Google Assistant will soon allow you to assign reminders to others. The feature will roll out to Google Assistant-enabled phones, speakers, and displays over the next few weeks.
Smart Home

Startup Camect is on track to deliver a private, unified smart camera hub

It's not every day you run across a crowdfunded startup that has raised nearly three times its goal but startup Camect has done just that to fund the development of a secure smart camera hub expected to launch in 2020.
Smart Home

Smart thermostats explained: How they work and how they save you money

Thinking of buying a smart thermostat, but don't know exactly what you're looking for? We explain how smart thermostats work, the features they offer, and how they can save you money.