Skip to main content

Why is it so hard to cancel a subscription to Jessica Alba’s Honest Company?

jessica alba honest company ftc subscription complaints young mother hugging her newborn child
famveldman / 123RF Stock Photo
The wheels of consumer rights often turn slowly. For consumers who have filed complaints with the United States Federal Trade Commission (FTC) about actress Jessica Alba’s Honest Company, trying to cancel unwanted and unsuspected subscriptions to the companies product shipments is virtually impossible, according to Gizmodo.

Gizmodo saw copies of more than 120 consumer complaints to the FTC against Honest Company. Jessica Alba’s company sells baby, beauty, and home cleaning products. Many of the products are sold by monthly subscription. The greatest number of complaints were about the subscriptions. Many people said they never knowingly sign up for monthly delivery. Whether or not people voluntarily subscribed, the process required to cancel a subscription is extremely difficult.

After hearing about the problem, Gizmodo obtained the 120 consumer complaints to the FTC with a Freedom of Information Act request. The complaints had the names and other identifying information redacted, which protected the identities of the complainants but also made it impossible to verify the contents.

You’d think that canceling a subscription from an Internet-based company could be done online, especially when product purchases and subscriptions are transacted online. But that’s not the way Honest Company works. Whether you connected with the company via its website or Facebook page, the only way to cancel is by phone, 5 a.m. to 5 p.m. PT.

From the Honest Company FAQ: “The Honest Company strives to provide the best service and personal experience, but if you decide to cancel, please chat or call Honest Support at 1.888.862.8818 or 1.310.857.3020 Monday-Friday 5 a.m.-5 p.m. PT. Please note: Accounts cannot be canceled via email, Facebook, or other forms of social media.”

Because the Gizmodo reporter read many complaints about interminable times on hold waiting for help on the Honest Support line, he called at 7:41 a.m. PT to experience it for himself. After more than 29 minutes his call was answered. When he asked about call wait times he was told, “As of recently, unfortunately this is like the average. We are just very understaffed and we have been for a couple of months so I apologize about that.”

Gizmodo received the following response from Honest Company:

“At The Honest Company, transparency and customer service are critical to the mission and purpose of the company. We comply with FTC requirements by providing clear and conspicuous disclosures about our free trial and subscription offerings throughout our website and in numerous emails that our customers receive following their orders.

By requesting that our customers call us directly, it allows us to have an open and honest conversation regarding the subscription process and product offerings. With thousands of direct customer touch points a day, our customers help inform a variety of our decisions from product development to website flow to retail locations and product assortment.

We remain committed to our mission of helping people live happy, healthy lives and providing products that families everywhere can trust.”

The many complaints cited by Gizmodo had common themes of being surprised by monthly subscriptions people didn’t expect and subsequent difficulty in cancellation. There were issues with some of the actual products, but the greatest number of complaints were about subscription issues.

Bruce Brown
Digital Trends Contributing Editor Bruce Brown is a member of the Smart Homes and Commerce teams. Bruce uses smart devices…
How to format the microSD card on Tapo security cameras
The Tapo C120 out in the rain.

One of the most compelling features of Tapo products (like the Wire-Free 2K Outdoor Cam and Indoor/Outdoor Cam) is support for local storage. Many Tapo security cameras let you install a microSD card, so you don't have to rely on cloud storage to save all your videos – instead, they're neatly stored right on your camera. Before you can start using local storage, however, you'll need to format your microSD card. Tapo has some pretty strict requirements for how this works, but the process itself is remarkably simple.

Ready to start saving all your video clips locally? Here's how to format the microSD card on your Tapo security camera.

Read more
Blink Mini 2 vs. Ring Stick Up Cam Pro: Which is the best security camera?
The Ring Stick Up Cam Pro on display the 2023 Amazon Fall Devices and Services event.

The Blink Mini 2 is one of the cheapest security cameras you can buy. It's pretty well-rounded too. It's capable of filming in HD and offering support for outdoor use when paired with an optional accessory, making it a great choice for shoppers on a budget. That makes it wildly different from the Ring Stick Up Cam Pro, which carries a hefty price tag and supports both indoor and outdoor use right out of the box without the need to purchase a secondary accessory.

But is the Ring Stick Up Cam Pro a better investment than the affordable Blink Mini 2? From pricing and video resolution to the installation process and additional features, here's a look at the Blink Mini 2 and Ring Stick Up Cam Pro to help you decide which is the best choice for your home.
Pricing and monthly fees

Read more
Apple’s Vision Pro headset can now be used to shop at Best Buy
Screenshots from Best Buy's new shopping app for the Vision Pro.

Previous

Next

Read more