Skip to main content

2005 Online Ad Revenue Topped $12.5 Bln

If you want to know where the money is online, all you have to do is follow the ads. A new report from the Interactive Advertising Bureau estimates that total online advertising revenues for 2005 exceeded $12.5 billion, which would represent a 30 percent increase over the record $9.6 billion spent on online promotion in 2004. Online ad revenues in the fourth quarter of 2005 alone topped $3.4 billion, marking the quarter as having the highest online ad spending ever recorded and the second consecutive quarter to exceed $3 billion.

The IAB figures are still preliminary, and are estimated by surveying and compiling data from the top 15 online ad sellers, with the results then extrapolated to the entire industry. The IAB’s complete 2005 Internet Advertising Revenue Report is set to be released in April, 2006.

“The media landscape has clearly changed with more and more marketers realizing that there is much to be gained from online advertising.” said David Silverman of PricewaterhouseCoopers. “With the increase in broadband penetration further enhancing how messages get delivered, we should continue to see a favorable environment for increased Internet ad spend[sic].”

IAB CEO Greg Stuart noted, “This continued increase in spending supports the cross media research that proves Interactive as often the most cost-effective way to drive increased ROI. We fully expect Interactive to continue to play an ever increasing role of importance for marketers.”

Topics
Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
Roborock S8 MaxV Ultra vs. Narwal Freo X Ultra: Which is the best premium robot vacuum?
Narwal Freo X Ultra with dock in home

Few robot vacuums and mops are as well-rounded as the Roborock S8 MaxV Ultra and Narwal Freo X Ultra. The two premium robots will vacuum and mop entirely on their own, before returning to their docks to automatically clean their mopheads and empty their dustbins. That sort of functionality doesn't come cheap, with both products carrying hefty price tags that'll put a big dent in your budget.

Because they're so expensive, you'll want to pay close attention to the differences between these two robot vacuums. Both are great additions to any household, but one might be a better fit for your needs than the other.

Read more
Roborock S8 MaxV Ultra vs. Roborock S8 Max Ultra: Which is the better robot vacuum?
The Roborock S8 MaxV Ultra placed in its dock.

The Roborock S8 MaxV Ultra and Roborock S8 Max Ultra are two of the newest additions to the Roborock family. Along with having almost identical names, these robot vacuums share much of the same spec sheet -- including the ability to mop and vacuum in a single cycle before automatically emptying their dustbin and cleaning their mops. They're impressive gadgets by all accounts, but since they're wildly expensive, you'll want to carefully compare the Roborock S8 MaxV Ultra and Roborock S8 Max Ultra before adding one to your home.

If you need help, here's a comprehensive look at these two premium robot vacuums, including a comparison of their vacuuming and mops skills, a look at their docking station perks, and a final determination of which is likely best for your needs. Keep in mind that you really can't go wrong with either product -- after all, they're two of the most expensive robots in the category -- but one might be a slightly better fit for your household than the other.
Pricing and availability

Read more
What to know before connecting the Roborock S8 MaxV Ultra to your drainage system
The Roborock S8 MaxV Ultra model that hooks up to plumbing.

One of the coolest features of the Roborock S8 MaxV Ultra is its ability to connect to your existing plumbing. This allows it to automatically refill its clean water supply and drain its dirty water after each cleaning cycle. In other words, it turns the robot vacuum into a highly automated floor cleaner that needs little to no manual input.

The most demanding portion of owning this version of the Roborock S8 MaxV Ultra is installing it. Unlike the traditional model, which comes with water reservoirs and plugs into an electrical outlet, this model needs to connect to both your water and drain lines. And depending on how your home is set up, it might be more of a hassle than it's worth.

Read more