Access MLB Broadcasts From Your Phone

Cingular’s customers can now listen live to every Major League Baseball game played from opening day to the World Series, directly from their wireless phones.

Cingular’s Gameday Audio service provides subscribers with access to more than 2,500 MLB games with the same audio broadcast available on radio. This agreement with MLB Advanced Media (MLBAM) delivers unlimited access to subscribers who can choose up to 30 feeds each day with the option to select their home team announcers. Gameday Audio will be available to Cingular customers using the Motorola V180, Motorola V220, Motorola V400, Motorola V600, Motorola V3 (RAZR), Sony Ericsson Z500a and the Nokia 6620.  The service will be available on additional handsets throughout the baseball season.

Cingular’s MobiTV subscribers will also have two new MLB related channels included in their current subscription (at no extra charge), including a post game video highlights and Atlanta Braves channel, where subscribers catch the live audio broadcast for each of Cingular’s hometown team games. Gameday Audio can be purchased directly from a Cingular wireless phone.  To do this, the consumer should:
     – Go to MEdia Net home
     – Select Sports
     – Select Mobi-MLB Gameday
     – Follow the onscreen prompt to get Mobi-MLB Gameday Audio

After downloading the service, Gameday Audio will be launched from the phone’s Main Menu.
The fee for Gameday Audio on the Cingular network is $9.99 per month, and the company is offering a free three-day trial so prospective customers can “Try Before You Buy.”  Because Mobi-MLB uses data, not voice minutes, customers will also need a MEdia Package subscription to avoid data charges. The $24.99 per month unlimited MEdia Net package is recommended.
B-roll footage of Roger Clemens and the Gameday Audio service will be available today at 10 a.m. and 2 p.m. ET.

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