Do AirPods kill intimacy? No way, says Apple’s holiday ad

Have you ever been strolling along the street, listening to your favorite tune when a spotlight suddenly picks you out and you find yourself pulling off extraordinary dance moves all the way home? Thought not.

It does, however, happen to the star of Apple’s new ad for its wireless AirPods.

It’s a snowy night in the city, and the protagonist whips out her iPhone X to select Sam Smith’s gentle Palace track. With her AirPods firmly lodged in her ears, the song compels her to dance majestically through the city, with passerssby apparently doing their best to avoid eye contact with the odd woman prancing along the snow-covered sidewalk.

But then, inevitably, she bumps into someone. It’s a guy, and instead of yelling at her to “get the hell outta my way,” he looks at her in a way that suggests they’re going to spend the rest of the ad together. And quite possibly their lives.

With gazes firmly locked, she stuffs one of her AirPods into his ear, prompting Smith’s track to crank up again. Off the pair go, dancing through the night together. With one AirPod each.

And perhaps that’s the point of the ad. When the AirPods launched in 2016, there was much talk about how Apple’s wireless earbuds destroyed that unique intimacy that comes from getting tangled up with someone special, as might happen when sharing wired buds. The physical link isn’t there with the wireless buds, nor that potential for closeness or frisson of uncertainty, though Apple clearly begs to differ. Or perhaps the ad is telling us that no matter your movements, the wireless AirPods will not slip out of your ears and disappear down a drain.

Despite the dangerously distracted dancing, the happy couple manages to avoid stumbling into a canal or getting mown down by a bus, allowing them to perform the kind of dance moves that would hospitalize most of us within seconds of trying them.

As Apple’s ad comes to a close, the couple quits rocking out and instead gaze lovingly into each other’s eyes, AirPods still wedged firmly in earholes. But then the spotlight goes off, daylight returns, his AirPod is gone, and they are strangers again — all of which may confirm that it’s probably wise to think twice about sticking one of your earbuds into a stranger’s ear.


This one-day Skullcandy sale gets you wireless earbuds for under $30

Today only, you can save 40 percent on wireless earbuds, noise-canceling headphones, and classic earbuds direct from the Skullcandy website. If you're hoping to get a pair of headphones before the holidays arrive, now is the time.
Home Theater

Common AirPods problems, and how to fix them

Apple’s AirPods are among the best fully wireless earbuds we’ve seen, but they’re not perfect. If you’re having trouble, take a look at our guide to the most common problems and what you can do to fix them.

19 portable tech gadgets you’ll want to use every day

If you're looking for portable tech to keep you charged up while on the go (or for some great stocking stuffer ideas), we've rounded up 19 must-have gadgets. You'll find everything from a mini gaming controller to a folding Bluetooth…
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Twilight Zone’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.

The Galaxy S10 may be announced before MWC, sell for up to $1,750

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.

Amazon slashes price of 2018 iPad to under $250 in time for Christmas

Whether you love Apple or prefer Android, this 2018 iPad 32GB tablet deal is rather tempting. If you're still on the hunt for gifts, then this deep discount from Amazon makes now an excellent time to pick one up.

Midrange phones can’t do A.I., but MediaTek’s P90 chip aims to change that

MediaTek has announced the Helio P90 mobile processor, which it says will bring the best A.I. features we see on high-end smartphones, to the mid-range. We spoke to the company about the chip.

How to use the ECG app, set up irregular rhythm notifications on the Apple Watch

The Apple Watch Series 4 is the best smartwatch iPhone owners can own, and it just got even better with the addition of the ECG app and ability to identify irregular heart rhythms. Here's how to set it all up.

The LG V40 ThinQ, G7 ThinQ, and Watch W7 are discounted for the holidays

LG announced a series of deals for the holiday season where you can buy the company's two flagship phones, the V40 ThinQ and G7 ThinQ, as well as its latest smartwatch, for between $150 and $200 off, depending on the device.

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.

McLaren puts the pedal to the metal in special-edition OnePlus 6T

The OnePlus 6T is yet another flagship killer smartphone, bringing powerful specifications to a much lower price than the competition. Now, OnePlus has teamed up with McLaren for the OnePlus 6T McLaren Edition.

G’day, Google: U.S. users can now give Assistant a British or Australian accent

U.S. Google Assistant users can give their Assistant a different voice. Google has updated Assistant with the ability for users to give it either a British or Australian accent, which could make it a little more personal for some.

Tune in to the best internet radio stations for your listening pleasure

Even in the streaming era, radio stations get some of the best exclusives and curate some of the finest handpicked playlists around. Here are the best internet radio stations, for your listening pleasure.