Amp’d Mobile Amps Up Offerings

By Digital Trends Staff April 6, 2006

Amp’d Mobile, a cellular carrier targeting young professionals and early adopters, yesterday announced new partnerships with various content providers as well as new services designed to broaden the offerings to its subscribers. It also debuted a new handset designed for it by Motorlola..

Amp’d Mobile, among their many announcements, said later this month they would begin broadcasting mainstream television to mobile handsets via Amp’d TV. This all the time offering will start with five channels and feature content from Fox Sports and Fox News, among others. They will also produce their own programming for it. Joining Amp’d TV will be Amp’d Radio, broadcasting a range of music across different streaming audio channels.

New partnerships for content include relationships with Spike TV and the Ultimate Fighting Championship to simulcast Ultimate Fight Night Live this evening and MotoGP for broadcasting in near real time racing coverage as well as post-race coverage and interviews.

Amp’d Mobile’s new handset is known as the Motorola Hollywood. It features a proprietary user interface, built on BREW 3.1, for downloading and access to music, videos, entertainment, 3D mobile gaming and more. Other features of this handset include Bluetooth, a 1.3 megapixel camera and a 262,000 color display.

“Amp’d is proud to expand on our line up of “firsts” in mobile with this week’s UFC / Spike simulcast and with the launch of Amp’d TV, featuring top networks such as Fox Sports and Fox News within a 24/7 streaming package,” said Seth Cummings, Senior Vice President, Wireless Content & Internet Services for Amp’d Mobile, in a statement. “Additionally, having completed construction of the Amp’d broadcast studio and post-production facilities, the launch of our original programming slate rounds out an already industry-leading content programming portfolio.”

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