Skip to main content

Apple fires an engineer over daughter’s iPhone X video

Apple has fired an engineer after his daughter’s hands-on video went viral on YouTube, according to a report on The Verge. Earlier this week, Brooke Amelia Peterson posted a video showcasing her trip to Apple’s campus to visit her father and see the new iPhone X he had been working on. The video was posted to tech sites such as 9To5Mac and then quickly spread across the internet.

Peterson says that her father was fired due to the video. And in a second video, she explained that her father had broken Apple’s rules by allowing her to film the iPhone X during her visit to the Apple campus. Apple asked her to take the video down — but by the time she did, it had already spread far and wide.

The video doesn’t contain anything we haven’t seen before in regards to the iPhone X, but it did include footage of an iPhone X with employee-only QR codes. It also showed the Notes app and a list of codenames of unreleased Apple products, which might have been a motivating factor in Apple’s decision to fire Peterson’s father.

“At the end of the day, when you work for Apple it doesn’t matter how good of a person you are,” Peterson said in the video. “If you break a rule, they just have no tolerance. They had to do what they had to do.”

Peterson’s father had apparently worked for Apple for about four years and helped design the iPhone RF and wireless circuit.

Peterson said her father had apologized for the video and took responsibility for breaking Apple’s rules regarding filming on the Apple campus. She went on to explain that she made the video for fun because she liked making YouTube videos. She also said that she didn’t realize she was breaking any rules.

Interestingly, she also said that she wasn’t going to stop buying Apple products — even though they fired her dad.

This is hardly the first time someone has lost a job due to social media. Microsoft fired an employee whose son posted pictures of the Xbox 360 prior to its release date, for example. Apple is known for being extremely strict in regards to upcoming products, however, often giving codenames to unannounced products and tracking down leakers.

MY IPHONE X VIDEO WENT VIRAL

Editors' Recommendations

Eric Brackett
Former Digital Trends Contributor
Don’t buy the iPhone 15 — 5 reasons to wait for the iPhone 16
The camera array of the iPhone 15 Pro.

Apple revealed a slate of new products at its recent Wonderlust event, including the new iPhone 15 lineup, Apple Watch Series 9, and Apple Watch Ultra 2. We also got a minor update for the AirPods Pro in the form of a new USB-C charging case to align with the iPhone ditching Lightning.

This year, there’s actually a lot to love about the iPhone 15, as it’s a much bigger upgrade than its predecessor. We now have the Dynamic Island across the entire lineup, USB-C charging, a 48MP camera, and a beautiful display that reaches double the brightness of the iPhone 14 with 2,000 nits. It also packs in the A16 Bionic chip that launched with the iPhone 14 Pro.

Read more
Do iPhone 14 cases fit the iPhone 15? There’s an interesting answer
Speck Presido2 cases for the iPhone 15.

The iPhone 14 and iPhone 15 series have identical display sizes, but there are slight variations in their total dimensions due to design changes. This has led to a common question of whether the cases designed for iPhone 14 would fit the iPhone 15 models. The answer to this question is not straightforward and depends on whether you are looking for a perfect or a reasonable fit.

The iPhone 15 series consists of four models, just like the iPhone 14 series. These are the 6.1-inch iPhone 15, 6.7-inch iPhone 15 Plus, 6.1-inch iPhone 15 Pro, and 6.7-inch iPhone 15 Pro Max. The prices of the iPhone 15 series are the same as the previous models, and they come with several improvements. The iPhone 15 Pro and iPhone 15 Pro Max are made of titanium, while the iPhone 14 Pro and iPhone 14 Pro Max have stainless steel bodies. Additionally, the iPhone 15 and iPhone 15 Plus now have the Dynamic Island for the first time.

Read more
I’m going to do something crazy with my iPhone 15 Pro Max
iPhone 15 Pro USB-C charging port.

I’m going to make a controversial suggestion: Don’t put your iPhone 15 Pro or iPhone 15 Pro Max in a case — use it naked instead.

I know it’ll go against everything we’ve learned about smartphones (usually the hard way) and how to protect them, but there are some really fascinating changes to Apple’s top smartphones this year, and not feeling them with your own hands would be a crime.
Titanium really is a big deal

Read more