Apple on Twitter? It’s not a new phenomenon. The Cupertino company has shied away from making a companywide Twitter account, but it has various other ones relating to specific brands, like @AppleMusic or @AppStore.
There’s a new one now that’s sort of company-wide though, in the sense that it affects all Apple products — @AppleSupport.
The company has taken to Twitter to “provide tips, tricks and helpful information when you need it most.” How many followers does it have? It’s rapidly gaining more quick but as of publication, it has 33,300 followers — after just a few hours of being live.
The Notes app has some awesome hidden tricks. A favorite of ours: how to turn lists into checklists. #AppleSupport pic.twitter.com/6fdzsRT1i4
— Apple Support (@AppleSupport) March 3, 2016
The account has only posted four tweets as of publication, one of which is how to turn lists into checklists in the Notes app, with a photo gallery going through the process. But Apple seems to have high amount of reply tweets already, responding to people asking for support on its products. The company is offering instructions on how to solve issues, while also requesting users to direct message the account to get more information so they can help them further — at least that’s better than sending them a customer support phone number.
@srivi20 We want to help with this. DM us which device you're using and we'll go from there.
— Apple Support (@AppleSupport) March 3, 2016
Hopefully direct messaging the account will actually ensure support for people experiencing problems.
The account mostly follows Apple’s various other Twitter accounts, but is also following @BeatsbyDre, as well as a few company executives such as CEO Tim Cook, Senior Vice President of Internet Software and Services Eddy Cue, and Angela Ahrendts, senior vice president of retail and online stores.
