State-by-state Ashley Madison breakdown shows DC is our nation’s adultery capitol

ashley madison user breakdown state numbers
Skeletons have come rushing out of the closet in the aftermath of the enormous Ashley Madison data breach. With 37 million users suddenly finding their email addresses and exchanges compromised, once private records of infidelity are now out in the public domain, and in some states, a greater proportion of individuals have cause for some serious concern.

Thanks to data released exclusively to Digital Trends from Trustify, the search engine that allows you to determine whether you’re on the list of alleged cheaters, we now know where Ashley Madison was particularly virulent, and just how much money was really spent on digital infidelity in the United States. We also know that only 6 percent of paid users were women.

By raw numbers, California has the most paying Ashley Madison users

In terms of raw user numbers, the most populous states in the U.S. contained the most Ashley Madison users. In California, the nation’s biggest state in terms of number of inhabitants, 135,796 individuals were paying members of Ashley Madison. Texas and New York followed, with 95,603 and 80,541 paying members, respectively. While Florida recently surpassed New York to be the third most populous state, it had fewer paying Ashley Madison customers, coming in fourth with 65,360 accounts.


Adjusting for population, Washington D.C. has the most cheaters

Far more interesting is the comparison of the number of Ashley Madison users to the total state population. When this proportion is taken into account, it is in fact the nation’s capital that boasts the greatest percentage of Ashley Madison subscribers, with 0.55 percent of the district’s population of 658,893 paying for accounts with the cheating site. While this may not seem like a significant number, this does suggest that one in every 200 denizens of Washington, DC paid for the Ashley Madison service. And given that DC’s population is comprised greatly by the men and women who run our country, the implications for our top-down moral code are questionable. 


As a matter of fact, the top five states in terms of the relative proportion of Ashley Madison users to populations are all located in the northeast of the United States. Conversely, in the more stereotypically socially conservative south and midwest (truly, the Bible Belt of the country), a much smaller percentage of inhabitants were using the site.


New Jersey, Connecticut, New Hampshire, and Massachusetts join Washington, DC as the most unfaithful states in the U.S., with 0.51, 0.49, 0.47, and 0.46 percent of their populations, respectively, paying to be on Ashley Madison. Most faithful (or at least, absent from Ashley Madison), were West Virginia, Mississippi, Arkansas, Kentucky, and Alabama, each of which had less than 0.25 percent of their inhabitants on the site.

New Jersey users spend the most on Ashley Madison

Even more interesting, however, is the average amount of money users spent on Ashley Madison. All told, American users dropped a whopping $236,297,470.50 on cuckolding their spouses by way of the Internet, and New Jersey takes the cake once again in terms of the average dollar amount spent per user at just over $249. Nationally, the average is just $218.08, which means that New Jersey residents are shelling out significantly more to feed their interest. 


While New York missed the top five list when it came to proportional user base, the high roller attitude of the Big Apple manifests itself in a willingness to drop a couple hundred dollars to cheat on significant others. On average, New York Ashley Madison users spent $247.95 on the site. The cheapest cheaters? They live in Illinois, where the average amount spent was merely $166.99, nearly $10 less than their closest competitor, Arkansas.

Unsurprisingly, the richest states pay to cheat the most

So what does all this tell us? Well for one thing, DC’s sordid history with its political scandals grows grimier still with the Ashley Madison leak. Not only does the district rank highest in terms of its proportion of users, it also ranks in the top five when it comes to average amount of money spent and average transactions per user (only four states, including Connecticut, Massachusetts, and New York averaged more than four transactions per person). Moreover, it is the country’s richest states that are also the most prone to infidelity — in 2014, DC and New Jersey were ranked the wealthiest in terms of income, GDP per capita, and tax dollars per capita. Connecticut, Maryland, and Massachusetts rounded out the top five.

So sure, money doesn’t buy you happiness. But it can buy you adultery. That is, if Ashley Madison users really got what they paid for at all — at least, until it all came crashing down.


Nose cam no more. How Dell avoided a notch and fixed the XPS 13’s biggest flaw

The new Dell XPS 13 moves the webcam from the below the screen to the top, finally vanquishing the one obstacle facing thin, sleek laptop displays. We have the exclusive story on how it was done.

Yes, Android apps can run on your PC, and it's easier than you think

Wish you knew how to run Android apps in Windows? It's easier than you might think and there are a number of different ways to do it. In this guide, we break down the steps so you can follow along with ease.

Is your smartphone frozen? Here's how to reset your iPhone

You can do a lot with an iPhone, but if you ever run into an issue with it, the first thing you should do is restart it. In this guide, we tell you how to reset your iPhone, and explain how it differs from a factory reset.
Home Theater

What is Netflix Roulette, and how exactly does it work?

For years, educated viewers have been using Netflix Roulette to broaden their horizons. The web app can help you find movies and shows you'd never think to watch! What exactly is it, though, and how do you use it? We explain it all.

The most expensive Galaxy S10 could be the priciest Galaxy phone we've seen

Not long now; with 2019 underway, the Samsung Galaxy S10 is almost here. Before it arrives, here's absolutely everything you need to know about all three of Samsung's next flagships.

Unleash your inner artist with the best drawing apps for the iPad Pro

The best drawing apps for the iPad Pro turn Apple's robust tablet into a canvas worthy of a true artist. Here are 20 of our current favorites, whether you're looking to keep things simple or take your art to the next level.
Emerging Tech

CES 2019 recap: All the trends, products, and gadgets you missed

CES 2019 didn’t just give us a taste of the future, it offered a five-course meal. From 8K and Micro LED televisions to smart toilets, the show delivered with all the amazing gadgetry you could ask for. Here’s a look at all the big…

Mobile World Congress (MWC) 2019: Complete Coverage

There's no bigger show for mobile tech geeks than Mobile World Congress in Barcelona, Spain: where flagship phones are born and intriguing new wearables shine. And this year, where foldable phones and 5G are likely to dominate the news. For…

C you soon? Rumors swirl of a USB-C port on 2019 iPhones

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.

Biometric phone unlocks can’t be forced by feds, says U.S. judge

Fingerprint and face unlocks used to not be protected by the Fifth Amendment, but that may soon change. A judge in California has ruled biometric unlocking methods of all kinds are protected in the same way as passcodes.

The Note 8 and S8 range now have access to the Android Pie beta

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.

The Motorola Razr may return as a foldable phone — for $1,500

The Motorola Razr V3 is one of the world's most iconic phones, and it could be making a stylistic return in the form of a foldable Motorola smartphone -- but it may cost around $1,500. Is the nostalgia worth it?

The iPhone XS Battery Case's battery has a smaller capacity than previous cases

Apple has been rumored to be working on a new iPhone battery case for the iPhone XS, iPhone XS Max, and iPhone XR. Now, those new cases are finally here, offering seven hours of extra use for each iPhone and are available for $129.

Join the Apple club with our complete guide to switching from Android to iOS

If Android simply isn’t cutting it for you anymore, then you might be considering Apple’s warm embrace. Here’s how to make the switch from Android to iOS without losing your contacts, sleep, or hair!