AT&T to open concept retail store, similarities to Apple store abound

att to open concept retail store similarities apple abound interiorComing to a shopping mall near you this weekend (if you happen to live in suburban Chicago) will be a concept store from AT&T, aimed at offering consumers a more comfortable retail experience.

According to an AllThingsD report, the new store, located in Arlington Heights, is about twice as large as the majority of its regular retail establishments, covering around 10,000 square feet.

It’ll feature two giant touchscreen walls and from early next year will devote a whole section to the demonstration of what it calls “emerging devices,” such as the Jawbone Jambox wireless speaker.

att to open concept retail store similarities apple abound interactive wallSpeaking to AllThingsD about the concept store, AT&T’s retail president Paul Roth said, “We really do see our retail stores as an opportunity to differentiate the AT&T experience.”

The telecommunications giant, which operates 2,300 stores across the US, has evidently taken a close look at the success of Apple’s stylish stores and thought, “We’ll have some of that.”

Roth even admits that part of its concept store, with stools set around tables laden with new devices, together with a special area where visitors can get one-to-one advice, may look familiar to some. “The name ‘Genius Bar’ was already taken, but that’s what it is,” he said.

The retail president added that with its business rivals all selling essentially the same products, the retail experience offered by each company would become increasingly important for consumers.

Open space inside the store has been increased by doing away with the usual row of cash register terminals, and staff will be free to move around and interact with customers more, with product information only a swipe away (they’ll be equipped with iPads). Hang on, this is sounding more and more like an Apple store with every sentence.

AT&T sees its concept store as a testing ground for new ideas, with ones that prove popular likely to be rolled out nationwide. With the likes of Verizon and Sprint competing for the same customers, perhaps AT&T’s store in Arlington Heights will come up with the goods to keep it ahead of the game.

Smart Home

Amazon may be close to opening its first cashier-free store outside U.S.

Amazon could be on the verge of opening its first cashier-free store outside of the U.S. after a recent report claimed the company has secured retail space for a location in central London.
Deals

Looking to upgrade? These are the best iPhone deals for February 2019

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for February 2019.
Deals

The best Presidents’ Day sales 2019: Amazon, Walmart, Dell, and more

Presidents' Day sales are a great chance to score electronics, clothing, home and office stuff, and other goodies at a discount. We’ve smoked out a large handful of the best of these Presidents' Day deals, from tech to bedding, to help…
Gaming

Razer Game Store to shut down at end of February, less than a year after opening

The Razer Game Store will shut down on February 28, less than a year after it opened. Games purchased from the digital store will continue to work, but purchased keys will need to be used before its closure.
Deals

Protect your iPhone or iPad with the IPVanish VPN, on sale through February

One of our favorite virtual private networks for iPhones and iPads, IPVanish, is now offering a huge discount on its two-year subscription as part of its 7th-birthday promotion. Read on to find out more about how this VPN works and how you…
Mobile

Verizon is launching real standards-based 5G in 30 cities in 2019

Verizon is in the midst of a massive 5G rollout. In addition to fixed 5G service, it will also begin deploying mobile 5G in the coming months. Here's everything you need to know about Verizon's 5G network and when it will be in your town.
Mobile

Samsung’s wide range of Galaxy products means there’s something for everyone

Samsung launched a host of new products on February 20, with prices ranging from just $35, all the way up to nearly $2,000. This was not by chance, and the company believes it has something for everyone in 2019.
Deals

Stay fit and save cash with our top 10 affordable Fitbit alternatives

As much as we love Fitbits, they're rather expensive. If all you want is a simple activity tracker, however, then check out these great cheap Fitbit alternatives. With offerings from brands like Garmin, you don't need to pay full price.
Mobile

Samsung Galaxy S10e vs. OnePlus 6T: Can the Flagship Killer survive?

The Samsung Galaxy S10e is the new affordable flagship on the block, but at $750, it's $200 more than the OnePlus 6T. Does the Flagship Killer stand a chance against the new generation of flagship devices? Let's take a closer look.
Deals

Make some time for the best smartwatch deals for February 2019

Smartwatches make your life easier by sending alerts right on your wrist. Many also provide fitness-tracking features. So if you're ready to take the plunge into wearables and want to save money, read on for the best smartwatch deals.
Product Review

Samsung’s Galaxy Buds are a brilliant combination of value and comfort

With six hours of battery life, an extremely comfortable fit, sweatproofing, and a very palatable price tag, Samsung’s Galaxy Buds are putting all other true wireless earbuds on notice.
Deals

Amazon drops a sweet deal on the Kate Spade Scallop smartwatch for women

Unlike many other smartwatches geared toward women, the Kate Spade Scallop offers a more chic and minimalistic look. With this Amazon sale going on right now, you can get it for $109 off its retail price.
Cars

Lyft’s Shared Saver service offers cheaper rides, but you’ll have to walk a little

Lyft has launched a new ride option called Shared Saver that offers cheaper rides if you're willing to walk a little. Shared Saver designates a nearby pick-up point and drops you off a short distance from your final destination.
Deals

The 5 best Apple AirPods alternatives for Android, Windows, and iOS devices

Apple AirPods, nice as they are, aren't the only game in town. Other makers are offering their own truly wireless earbuds, and if you're looking to buy a pair of high-end in-ear headphones, we've got the best AirPod alternatives on the…