BlackBerry boss talks of new BB10 phone that will ‘take platform to another level’

BlackBerry World 2012 Thorsten HeinsJust ahead of Friday’s launch of BlackBerry’s new Z10 handset in the all-important US market on Friday, company boss Thorsten Heins has spoken of his intention to have four BlackBerry 10 phones on the market in time for the holidays – the Z10, Q10 and two others.

In an interview with Cnet on Thursday, Heins said there was one upcoming BlackBerry device in particular that he was very excited about, claiming it takes the new platform “to another level in terms of the user experience.”

A midtier handset is set for launch later this year, though before then the keyboard-equipped Q10 should already be in stores. While the Q10 is expected to arrive in the US in May (or possibly a little later), other countries – including the UK – are expected to start selling it in April. Carrier approval seems to be the main factor behind the Q10’s slightly delayed US launch – the same reason why the Z10 has been a little slow coming out of the blocks in the US.

Heins told Cnet the Canadian mobile maker wants to build a portfolio of handsets across three tiers, with a mixture of touchscreen and QWERTY options. “We’re building that portfolio, we need to get into that depth and into those tiers,” Heins said in the interview.

Friday is a massively important day for BlackBerry, with US consumers at last given the chance to try out its new BB10-powered Z10 device. A positive response from the US market to its new BB10 platform and handsets is key to BlackBerry’s future success as it tries to persuade some of the millions of American users who in recent years switched to the iPhone or Android-powered handsets to take another look at its offerings.

While reviews of the mobile maker’s new platform and Z10 handset have been generally pretty favorable, the company is well aware that it still has its work cut out. It knows, for example, it has to encourage more developers to create apps for the platform, with BlackBerry World currently offering around 12 percent the number of apps available in the iOS or Google Play stores. News on Thursday showed it was heading in the right direction on this front, with the company announcing its online store had hit the 100,000-apps milestone, just 30,000 fewer than the number available to Windows Phone users via the Windows Store.

All eyes are certain to be on BlackBerry on March 28 when the company reports its Q4 financial results. This’ll include data collected up until the end of February, so should reveal some interesting sales figures for the Z10, which began selling in markets outside the US at the end of January.

Mobile

5 features I’d like to see in Google’s Pixel 4 smartphone

We’ve had a sneak peek at Google’s forthcoming Pixel 4 smartphone, and it offers few clues about what we’ll get. These are the 5 features I’d like to see Google include to take the Pixel line to the next level.
Android

You can pre-order the Galaxy S10 5G from Sprint starting today

Samsung announced a whopping four new Galaxy S10 devices, from the low-cost S10e to the triple-camera S10 and S10 Plus. But it's the Galaxy S10 5G that steals the show, as it's the first 5G-ready smartphone to hit the market.
Mobile

These are the best Moto Z4 cases to boost your new phone’s longevity

The Moto Z4 is the newest way to experience Motorola's flagship range. But just because it's cheap, doesn't mean that it's expendable. Make sure your new and beautiful Moto Z4 survives for a long time with one of the best Moto Z4 cases.
Mobile

Pixel 4 gets spotted in real world, showing not even Google can stop the leaks

Rumors abound about the Google Pixel 4, Google's next Pixel phone following the Pixel 3 and Pixel 3a. Getting around the leaks, Google straight-up teased an image of the back of the phone. Here's what you need to know.
Home Theater

Diagnose and fix some common Apple AirPods problems with our handy guide

Apple’s AirPods are among the best fully wireless earbuds we’ve seen, but they’re not perfect. If you’re having trouble, take a look at our guide to the most common problems and what you can do to fix them.
Deals

Fitbit Versa and Samsung Gear fitness smartwatches get big Amazon price cuts

Some of the best options can get pretty pricey, but with smartwatch discounts on the Fitbit Versa and Samsung Gear Sport, they are really quite affordable right now. You can save up to $125 on a new fitness watch.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Plant-based shoes and a ukulele learning aid

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Mobile

Huawei’s lock screen ads were a mistake, but may be a sign of things to come

Ads were placed on the lock screen of Huawei device owners yesterday, causing outcry on forums and social media. Huawei initially said it wasn't responsible, but that's no longer the case. Here's what happened.
Mobile

These are the best Pixel 3a XL cases and covers to protect your Google phone

If you want to change up the look or feel of your new Google phone, you want some decent drop protection, or both, then we have you covered with this list of the best Google Pixel 3a XL cases and covers.
Deals

The best Amazon Prime Day 2019 deals: Leaked date and what you need to know

Amazon Prime Day 2019 is still a month away, but it's never too early to start preparing. We've been taking a look at the best discounts from previous Prime Days to give you our predictions of what to expect this year.
Photography

Tapped out? Edit faster with 5 gesture shortcuts in Lightroom CC on mobile

Missing those keyboard shortcuts when photo editing on a smartphone or iPad? Lightroom has a handful of gesture-based controls that can help fill the gaps, if you know where to find them.
Mobile

Learn how to create a 360-degree panorama with your phone and Google Street View

Google Street View encourages you to explore the great outdoors, including landmarks, natural wonders, and even your own neighborhood. Learn how to create 360-degree imagery using your smartphone camera to add locations to Google Maps.
Mobile

Put down the controller and pick up the best phones for gaming on the go

Which phones are the best if all you want to do is play some mobile games? We've done the hard work and put together a list of the best gaming phones on Android and iOS, so you can keep playing and winning.
Mobile

Israeli company claims it can unlock any iPhone up to iOS 12.3 for police

Israel-based forensics firm Cellebrite claimed that its UFED Premium service can unlock any iPhone. The device will be sold as an on-premises tool, which means that the police will be able to use it any way they want.