Button seamlessly connects apps so you can stop switching screens

button app integrates uber foursquare btn 4sq 1a
Tired of using so many apps? Now, there’s an app for that too. New York City-based Button is revolutionizing the in-app experience by allowing users to stay within a single app to complete multiple functions, like making a dinner reservation and calling a car service, in a process called “deep-linking.” Back in January, the company raised $12 million in Series A funding (and $14.3 million total) after landing partnerships with Resy and Uber, allowing customers to choose a restaurant with the former and get there quickly with the latter, all in one stop. And now, Button has created a link between Uber and Foursquare, which means that you can now check out your friends’ favorite spots and get there with the touch of — you guessed it — a button.

Michael Jaconi, CEO of Button, told the New York Post, “There are apps all over the place that want to connect and integrate with each other. But it’s not really a simple thing to do and there’s not really a scalable way to do it.” Until now, of course. Button, the app’s website proclaims, catalyzes “smart connections between apps that drive installs, increase engagement, and facilitate mobile commerce.”

The solution Button provides is certainly a unique one — despite the wealth of applications currently available on mobile devices, there is no real one-stop shop that allows you to move between the various components provided by single-function apps. And while creating one mega app probably isn’t feasible, connecting the apps that are already the best at what they do makes perfect sense.

Jaconi added, “Apps don’t have links [like websites]. Every time you use an app, you have to come in through the front door, and that’s a really challenging position for marketers.” But Button provides a sort of side entrance for users to move around surreptitiously within different apps without ever really leaving. This sort of cross-pollination provides a new source of revenue for many of these companies, making Button the ideal matchmaker.

“Companies are trying to get themselves into the path of purchase. It feels like a really cool experience that users see value in,” Jaconi told Forbes. And with the success Button has seen thus far, that value is only increasing.

Wearables

Fossil is working on a smartwatch with BMW, and it’s coming next year

Fossil, the watch company that makes smartwatches under its own name and partners with other major brands too, intends to launch a smartwatch with car manufacturer BMW in the future.
Mobile

24 must-have apps for rooted Android phones and tablets

Rooting your Android device opens up a world of possibilities, along with a few apps. Here are 24 of our favorites, so you can make the most of your rooted device and unleash the true power of Android.
Photography

Looking to keep prying eyes at bay? Here's how to hide photos on your iPhone

People take tons of photos using their smartphones, but not all are meant to be shared or seen. Luckily, hiding photos on your iOS device is easy, whether you want to use built-in utilities or apps with added security.
Cars

Say goodbye to Uber for good: Here's how to cut ties with the ridesharing service

If you thought that deleting the Uber app would also delete your account, think again. You'll have to deactivate your account, then wait 30 days in order to do so. Here, we outlined how to delete your Uber account once and for all.
Mobile

Saving for a vacation? Here are the best apps to help you manage your wealth

Looking to start managing your money, but don't care for intricate software or spreadsheets? Lucky for you, we made a list of the best budgeting apps designed to help you rein in your expenditures.
Social Media

A Facebook, Instagram bug exposed millions of passwords to its employees

Facebook, Facebook Lite, and Instagram passwords weren't properly encrypted and could be viewed by employees, the company said Thursday. The network estimates millions of users were affected.
Mobile

Diesel’s denim-inspired smartwatch straps are a casual, colorful must-own

Diesel will release two new versions of the On Full Guard 2.5 smartwatch later this year, with seriously cool, denim-inspired straps in classic Diesel colors. We tried them on at the Baselworld 2019 show.
Movies & TV

Apple’s next big event is set for March 25: Here’s what you can expect

Apple's next big event takes place on March 25 in Cupertino, California. The company is expected to make several announcements related to its services, including Apple TV, so follow our guide to get ready for the big event.
Wearables

Tips and tricks to get you started with your new Fitbit Inspire HR

The Inspire HR may be an entry-level fitness tracker in Fitbit's lineup, but the device still has plenty of features to explore. These are our favorite tips and tricks to help you use the Inspire HR to its fullest potential.
Mobile

How three simple words could be the difference between life and death

What3Words’ app-based address system gives a three-word code to every three-meter-square patch on the planet, with its accuracy and ease of use now catching the attention of first responders in the U.K.
Mobile

The Moto G7 Power, with its massive battery, is now available for purchase

After a number of leaks and rumors, the Motorola Moto G7, Moto G7 Play, and Moto G7 Power are finally here. The devices represent quite a spec bump over the previous-generation Moto G6 phones, yet still come at a reasonable price.
Mobile

Got gadgets galore? Keep them charged up with the 10 best USB-C cables

We're glad to see that USB-C is quickly becoming the norm. That's why we've rounded up some of the better USB-C cables on the market, whether you're looking to charge or sync your smartphone. We've got USB-C to USB-C and USB-C to USB-A.
Computing

Get ready to say goodbye to some IFTTT support in Gmail by March 31

If This Then That, the popular automation service, will drop some of its support for Gmail by March 31. The decision comes as a response to security concerns and is aimed to protect user data.
Mobile

5G's arrival is transforming tech. Here's everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.