Fitbit’s recent acquisition of Pebble will apparently come in handy in its new endeavor, as Park suggested that the new app store would depend upon some of its newly bought assets, like Pebble’s 14,000 third-party apps. As Park noted, Pebble had already “worked out a lot of the kinks” associated with building an app store, which will now assist Fitbit in its own attempt.
So why build an app store now? According to Park, the company is attempting to build relationships with employers and health care providers using the fitness wearable for corporate wellness programs. Just this week, the company announced a partnership with UnitedHealthcare and Qualcomm regarding financial incentives to Fitbit Charge 2 wearers.
“There are so many different applications [our partners] want to write,” Park said, “from fitness-related ones to pill reminder applications. And we don’t have the support in place for that right now, or any software infrastructure on our devices to run those apps.”
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