Google undergoes yet another rebrand, this time with Google Play and Android

Trusted Contacts

Why mention work if you don’t have to? That appears to be the question Google is raising (and answering) in its decision to rename a couple of its services. Google Play for Work, which allows organizations to send public and private Android apps to specific devices, has now been rebranded as Google Play, whereas Android for Work, which separates business from personal apps and content, will now be known as Android. Simple, straightforward, and efficient.

“With platform-level support shipping with every GMS [Google Mobile Services] compatible device, Android for Work and Play for Work have become a core part of Android and Google Play,” Google software engineer Adam Connors and product manager Travis McCoy wrote in a blog post announcing the change. “We think this change better reflects the built-in nature of enterprise features of Android and our commitment to enterprise mobility.” In a separate blog post, Google added, “The simplified branding reflects that the APIs these products use have been integrated into Android and Google Play, respectively, and the separate branding is no longer needed.”

So what else is new, other than the name? Well, not much at all. The sparse details can be found here.

Connors and McCoy simply pointed out that Android’s improved capabilities have allowed partners to unlock new use cases, with the open platform powering “a growing range of purpose-built devices from leading manufacturers such as Zebra and Honeywell that can help companies and their employees work in new ways.”

All the same, Google seems committed to further improving its mobile technology and determining how it might benefit businesses, with Google Play and Android leading that charge. If you’re interested in helping accelerate that improvement, you might want to check out the Android Enterprise Partner Summit in January for Google’s Android partners — you can apply to attend here.

Mobile

Google insists it’s doing what it can to purge Play Store of malicious apps

Google's efforts to provide a secure and safe Play Store for Android users resulted in the company rejecting 55 percent more app submissions in 2018 compared to a year earlier. But the challenge is ongoing.
Smart Home

Language barrier? Psh. Here's how to make your Google Home an ace translator

You can now use interpreter mode on your Google Home devices. This means, you can use your Google Home device to translate conversations in real-time. Here's how to use interpreter mode.
Wearables

The Google Pixel Watch could finally launch sometime this year

From its Pixel smartphones to Google Home, the Google brand is quickly becoming synonymous with high-quality consumer hardware. Eventually, according to rumors, Google may branch out a little further by creating its first smartwatch.
Smart Home

Google Home Mini vs. Amazon Echo Dot: Which smart home speaker is better?

We put the two most popular smart home speakers -- the Google Home Mini and the 3rd generation Amazon Echo Dot -- together and tested them on appearance, audio, and abilities. So which should you buy? Find out how they did in our showdown.
Mobile

Gorilla Glass 6 will cover the Xiaomi Mi 9's AMOLED screen

Xiaomi's next major smartphone release will be the Mi 9, and the company hasn't held back in giving us a good look at the phone, revealing the design, the camera, and a stunning color.
Mobile

Flip from portrait to landscape as we reveal how to rotate a video on iPhone

If you've accidentally shot a video in portrait orientation and you want to flip to landscape, then this is the guide for you. We'll explain how to use iMovie to rotate a video on your iPhone or iPad for free and suggest alternative apps.
Mobile

5G is the swift kick VR and AR gaming needs to come to fruition

There's a lot of hype surrounding augmented reality and virtual reality, but is it really the next big thing? We take a look at where the new mediums stand, as well as how 5G is poised to help them break into the mainstream.
Mobile

The 2019 iPhone could put a charge into your other Apple gadgets

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.
Mobile

Own an unlocked Galaxy S9? The U.S. Android Pie update has landed

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Deals

This discounted smartwatch is a cheap Apple Watch or Fitbit Versa alternative

The Amazfit Bip isn't an Apple Watch or Fitbit Versa, but at the discounted price of $67, it's a very affordable alternative packed with useful features. With built-in GPS and 30-day battery life, this cheap smartwatch is a great option to…
Gaming

Xbox's app lets you access your console while away from home. Here's how

Microsoft's Xbox allows you to access your profile information and launch media content directly from your mobile device. Check out our quick guide on how to connect your smartphone to an Xbox One.
Mobile

It looks like Google may get rid of the back button in Android Q

Android Pie recently rolled out, but it's already time to look ahead to Android Q, the next version of Google's mobile OS. We've seen a number of rumors and leaks come out about the operating system -- here's everything we know so far.
Deals

Amazon cuts prices on the Apple Watch Series 3 for Presidents’ Day

The Apple Watch Series 3 is seeing the same price cut we saw during the Amazon sale just last week. So if you're hoping to pick up an Apple Watch for less than $250, this $50 discount from Amazon can make that happen for you.
Deals

Here are 20 portable tech gadgets you’ll want to use every day

If you're looking for portable tech to keep you charged up while on the go (or for some great small gift ideas), we've rounded up 20 must-have gadgets. You'll find everything from a mini gaming controller to a folding Bluetooth keyboard.