Google now requires ‘Powered by Android’ branding on new phones

Powered-By-Android-HTC

First reported by Geek.com this week, Google is now requiring smartphone manufacturers to include a ‘Powered by Android’ logo on the screen when the phone first boots up. Likely an attempt to increase visibility of the Android brand among mainstream consumers, this logo will appear on both the new HTC One M8 as well as the Samsung S5. If the logo is not placed on the boot-up screen on all newly released smartphones, the manufacturer will be denied access to the Google Play Store. It’s likely that Google will retroactively enforce this policy change on older phones, easily changed by the manufacturer with a firmware update.

Google has also included a number of design restrictions for smartphone manufacturers. For instance, absence of the phrase ‘powered by’ in front of the Android logo would be misuse. The same goes for altering spacing between the letters, changing the aspect ratio of the logo, changing the color of the letters, reducing the logo size significantly or crowding the logo on the screen with other elements such as text or pictures. Google also requires that the logo be no less than 40 percent of the screen width and be centered on the screen during boot-up.

By including the logo, consumers will be able to tell that different brands of smartphones are powered by the same operating system, despite the variety of software skins that are created by manufacturers. It’s unclear if Google will also require the branding on tablets that are powered by Android, but that’s a possible next step to increase the notoriety of the Android brand. By including the branding on both smartphones and tablets, this shift could also make Google’s Nexus line of devices more recognizable to consumers, since all of those devices have been using the ‘Powered by Android’ branding for some time.

Product Review

This $295 smartwatch has the Armani name, but not the looks

The Armani Exchange AX Connected smartwatch does everything right. It has strong technical features, a good design, and isn’t over-priced. But is subtle brand name appeal enough to recommend it?
Mobile

The OnePlus 3 & 3T both receive an open beta for Android Pie

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Mobile

The Pixel 3a and 3a XL will be coming to the U.S. with T-Mobile

The Google Pixel 3 and Pixel 3 XL are considered to be two of the best Android smartphones, but it looks like Google could be prepping a midrange line. Say hello to the Pixel 3a and Pixel 3a XL.
Mobile

Oppo sees its future in crazy phone designs and pop-up cameras

Chinese smartphone brand Oppo will stop making one of its most successful device ranges, and instead concentrate on the Find X and new Reno ranges, both of which have pop-up cameras and eye-catching designs.
Mobile

The Department of Justice may prevent the T-Mobile-Sprint merger

T-Mobile and Sprint are getting closer to merging. After a few failed attempts, the two companies announced their merger at the start of 2018. The new T-Mobile could be better positioned to take on the likes of Verizon and AT&T.
Mobile

Spruce up your Lenovo smartphone with the best Moto Mods for the Moto Z-series

Moto Mods, the snap-on accessories compatible with Lenovo's Moto Z-series smartphones add a lot of value without adding a lot of bulk. Looking to try one out? Here are a few of our favorite Moto Mods.
Mobile

Intel gives up on 5G modems for smartphones, will focus on other devices

After a delay that saw Intel's manufacture of 5G modems pushed back to 2020, Intel has given up on the 5G modem business, and will focus its efforts elsewhere. But is something else to blame?
Mobile

The Pixel 3 range will soon be coming to T-Mobile's network

Google's latest flagships, the Pixel 3 and Pixel 3 XL, are now official and we have all the details from the October 9 event in New York City and Paris. Here's everything we know about the Google Pixel 3 and Pixel 3 XL.
Mobile

Keep your new iPad (2018) sparkling with the best screen protectors

Your iPad sports a stunning 9.7-inch screen and you'll want it to stay that way. The best iPad (2018) screen protectors guard against cracks, scratches, and even smudging from your fingers. Check out our top picks here.
Mobile

The black satin Razer Phone 2 is now available for $500

The Razer Phone 2 is finally here, and it's got upgraded specs, that super-smooth 120Hz display, and an updated design. Here's absolutely everything you need to know about the Razer Phone 2.
Mobile

The best LG G7 ThinQ cases will keep your phone looking new

The LG G7 ThinQ comes with a powerful processor, versatile cameras, and amazing sound. But a powerful phone still needs protection and you might want to change the style. Here are the best LG G7 ThinQ cases.
Mobile

Multiple phone leaks show May 21 is going to be a big day for Honor

Honor will launch at least one new smartphone on May 21, at an event taking place in London. Leaks have indicated the Honor 20 will take center stage, with a Lite version, and perhaps even another model also showing up on the day.
Mobile

Breaking news: Samsung responds to reported Galaxy Fold display issues

The Samsung Galaxy Fold has arrived, and it goes on sale soon. Folding out from a 4.6-inch display to a tablet-sized 7.3-inch display, this unique device has six cameras, two batteries, and special software to help you use multiple apps.
Mobile

The Avalon V is Alcatel’s first Verizon-exclusive smartphone

Alcatel is has announced a new phone, the Avalon V -- but this budget device isn't what makes the announcement special. It's Alcatel's first phone on the Verizon network, and it's available now.