Low demand for the One M9 is to blame for HTC’s depressing April

HTC One M9 home
Ben Nelson/Digital Trends
HTC went head-to-head with Samsung this year, launching its new flagship, the One M9, at the exact same time as its Korean competitor. HTC came away from the duel much more worse for wear than expected, as the Galaxy S6 turned heads and triumphed with high sales right after launch. Now, HTC has released its financial report for April, and it’s the bleakest news the Taiwanese company has had in six years.

“Revenue for last month was weaker than expected, which was due to poor M9 demand.”

HTC posted NT$13.5 billion ($440 million) in revenue for April, which is a huge 33 percent decrease from March. The figure was also a whopping 39 percent lower than the revenue HTC posted during the same period last year. To make matters worse, this is the lowest monthly revenue for April that HTC has reported since 2009, when it made NT$11.4 billion.

HTC’s One M9 flagship, which was supposed to raise the company’s fortunes and increase revenue substantially in 2015, wasn’t even on sale in March, and yet HTC managed to post higher revenue without its flagship on store shelves. Many analysts cited the One M9’s failure to appeal to customers as the prime reason for April’s low revenue.

“Revenue for last month was weaker than expected, which was due to poor M9 demand,” an anonymous Yuanta Securities Investment Consulting Co. analyst told the Taipei Times. “HTC might have underestimated the Qualcomm [Snapdragon] 810 processor’s thermal issue, and this has resulted in poor reviews and concern from carriers.”

Indeed, in our review of the One M9, we noted a marked heat increase during heavy-duty processing tasks, video streaming, and app downloading. The battery life also suffered dramatically, and we came away disappointed by the device on the whole. Although it’s hardly conclusive evidence, the fact that LG opted to use the Qualcomm Snapdragon 808 processor in its G4 instead of the 810 seems to indicate that the overheating issue is very real and troublesome.

Additionally, shortly after HTC introduced the M9, it also showed off the M9+ for China and other markets. The M9+ sports more high-end specs and looks to be more appealing than the standard M9 that made its way stateside. While the launch of that model may help HTC’s sales increase, it seems that the original One M9 is something of a failure at this point.

Analysts appear to be pessimistic about HTC’s chances to win over customers in 2015, regardless of the other models the company releases this year. BNP Paribas predicts that HTC will ship just 18 million smartphone units in 2015, which is a decline of 13 percent compared with 2014’s figures.

Product Review

Nintendo’s Labo VR Kit may look silly, but it really works

During our hands-on with the Nintendo Labo VR Kit, fears of a gimmicky product from Nintendo were quickly dispelled. While not a direct competitor to Oculus or HTCs own headsets, Labo VR brings a clever, new way to experience VR that makes…
Product Review

What do you do with 187 megapixels? The Lumix S1R is glorious overkill

The Lumix S1R is one of the most capable cameras ever made, from its robust build to extensive feature set. But its key feature, a 187MP high resolution mode, is something few customers will have use for.
Home Theater

There isn’t a single good reason to buy Apple’s new AirPods

After nearly a three-year wait, Apple has finally announced a new version of its popular true wireless headphones, the AirPods. We had high hopes for vast improvements, but that's not what we got.

Google hit with another fine by the EU, this time for $1.7 billion

Google has been fined for the third time by the EU, this time for breaching antitrust laws by requiring third-party websites using its search function to prioritize its ads over competitors.

Mozilla rolls out Firefox for iPad with split screen support

Mozilla released a version of Firefox that is specifically designed for Apple's iPad. The internet browser comes with several unique features for the tablet, including split screen support and unique tab management.

Scientists wreck a smartphone in a blender, but not just for fun

It’s oddly mesmerizing to watch a smartphone get torn apart inside a blender. Researchers recently did just that in a bid to find out which materials make up a handset, and also to encourage people to think more about recycling.

This $76,000 Grand Seiko watch has something in common with a plug-in hybrid car

How can a watch that costs $76,000 possibly have anything in a common with any car, let alone a plug-in hybrid? It's all about the complex, technically incredible Spring Drive movement inside this Grand Seiko watch.
Movies & TV

Apple’s next big event is minutes away: Here’s what you can expect

Apple's next big event takes place on March 25 in Cupertino, California. The company is expected to make several announcements related to its services, including Apple TV, so follow our guide to get ready for the big event.

The excellent Apple iPad gets even deeper price cuts on Amazon

The humble iPad from 2018 is still one of the best tablets around -- and a solid choice for most people. Amazon has seen some great price drops for these tablets recently, and now you can own an iPad for even less than before.

More than a screenshot: How to record the screen on an Android device

If you've ever want to record video of your Android screen, there are plenty of apps that can help. Here's an easy guide on how to record the screen on an Android device with the right settings and apps.

Apple March 2019 Event Coverage

Apple’s next event will take place March 25 at the Steve Jobs Theater in Cupertino, California at 10 a.m. PT. We’ve got a handy guide on how to watch, but don’t expect to see any new iPads, iMacs, or AirPods at the show, all of…
Product Review

Want to see how powerful the Snapdragon 855 chip is? Just rev up the Xiaomi Mi 9

How fast do you want to go? If the answer to this is “as fast as possible,” then take a long look at the Xiaomi Mi 9. It’s one of the highest performance smartphones you can buy. It’s a real monster, and we’ve been using it.

Apple Card is a credit card you can sign up for and start using with your iPhone

Apple is getting into the credit card business. Apple Card is a credit card you can sign up for directly on your iPhone, and it doesn't have fees. There's a lower interest rate and you can even get Daily Cash from all purchases.

Apple Arcade might be the new game subscription service worth signing up for

Apple Arcade will launch this fall bringing a new game-subscription service with cross-platform support for iOS, Mac, and Apple TV. At launch, the service will feature more than 100 exclusive games, with more added to the service regularly.